Director of Marketing And Business Development

We’re hiring a Head of Sales & Marketing

Total Life is a pre-Series A company on a mission to transform mental health care for older adults — one of the most underserved populations in healthcare.

Millions of seniors struggle silently with depression, anxiety, loneliness, and loss. Most never receive care. We exist to change that — and the impact is real, measurable, and deeply human.

This role is for someone who wants to own growth — not just run campaigns.

The role

As Head of Sales & Marketing, you’ll work directly with the CEO and own the full growth engine at Total Life — from digital demand generation to sales pipelines to conversion.

This is a builder role for someone who is both highly technical and deeply creative — someone who loves experimenting, measuring, optimizing, and winning.

If you get excited by dashboards and storytelling, funnels and psychology, this role is for you.

You’ll thrive here if you love

• Growth targets and real accountability
• Building and optimizing funnels end-to-end
• Blending creativity with data and systems
• Running multiple experiments at once
• Winning — and learning fast when something doesn’t work

What you’ll own

Growth, demand & pipeline

• Own the entire sales and marketing funnel (B2C + B2B)
• Drive digital acquisition across paid, organic, email, and partnerships
• Build, monitor, and optimize pipelines from lead to conversion
• Obsess over CAC, conversion rates, and lifetime value

Sales & revenue operations

• Oversee inbound and outbound sales motions
• Partner closely with the call center and care coordination teams
• Build and optimize sales scripts, workflows, and follow-ups
• Ensure clean handoffs and high conversion at every stage

Marketing systems & technology

• Own HubSpot and CRM workflows end-to-end
• Manage call center tools, tracking, and attribution
• Build dashboards that show what’s working (and what’s not)
• Leverage automation and AI to move faster and smarter

Creative + brand execution

• Lead messaging, positioning, and growth storytelling
• Launch and test campaigns across channels
• Balance performance marketing with brand-building
• Translate mission into demand

Who we’re looking for

You’re likely a great fit if you

• Are obsessed with growth, metrics, and winning
• Are highly technical but also creative and experimental
• Thrive in fast-moving, ambiguous environments
• Can manage multiple projects without dropping balls
• Are independent, proactive, and entrepreneurial
• Love learning and constantly improving your craft
• Want real ownership, not a narrow lane

Experience that helps (but isn’t required)

• Experience at a high-growth or early-stage startup
• Deep hands-on experience with HubSpot and CRMs
• Experience with call center tools and sales ops
• B2C and B2B growth experience
• Performance marketing, funnel optimization, or growth ops background
• You have run paid ads, crushed SEO and love learning about how AI is changing the game
• Comfort working directly with founders

What this role is not

• Not a brand-only marketing role
• Not a sales role without creativity
• Not a place to wait for direction
• Not a slow or hierarchical environment

Why join

• Pre-Series A with strong momentum
• Direct partnership with the CEO
• Meaningful ownership and equity upside
• Ability to build and own the growth engine from scratch
• Work that drives massive positive impact on older adults’ lives

Location

North America (Vancouver or Pacific-time preferred)

If you’re obsessed with growth, love building systems, and want to win while doing meaningful work — we’d love to hear from you.

Apply or DM to start a conversation.