Digital Marketing Manager

About the Company

At SFI Health, we believe we have the responsibility to bring proven natural health solutions to people’s healthcare needs. We are a global natural health company committed to sourcing and producing natural medicines to the highest standards. Backed by evidence of effectiveness, quality and safety, our products are marketed around the world using our international community of leading life sciences companies and distributor networks. To find out more, please visit https://www.sfihealth.com/

About the Role

As the Senior Manager of Digital Marketing, you will be responsible for creating and executing B2B and DTC digital marketing strategies to meet specific revenue targets for us.SFIHealth.com. This role requires expertise in performance marketing (converting website visitors into customers), e-commerce marketing (SEO, SEM, PPC), and digital marketing analytics with a proven track record building and executing omnichannel digital strategy for B2B and DTC audiences in an agile, entrepreneurial environment. This position reports directly to the Head of Marketing for the Americas region of our global organization.

Within the first 6–12 months, a successful Senior Manager, Digital Marketing will have:

· Delivered measurable revenue growth through a refined marketing funnel, improved traffic quality, increased conversion rates, and double-digit growth in e-commerce revenue.

· Established clear performance metrics and reporting, including dashboards tied to revenue, conversion, ROAS, and customer acquisition efficiency.

· Optimized the digital channel mix (SEO, SEM, paid media, email, and on-site experience) to improve scalability and ROI.

· Ensured full scientific and regulatory compliance across all digital campaigns without sacrificing performance or creativity.

· Identified and implemented test-and-learn initiatives that drive continuous improvement in customer experience and revenue outcomes.

· Created a repeatable, performance-driven operating model for digital marketing that supports long-term growth and future market expansion.

· Develop and implement owned and paid digital marketing strategies to grow B2B and DTC visitors and revenue on us.SFIHealth.com in alignment with the annual SFI Health Americas Marketing Strategy and any specific content or product growth strategy plans.

· Manage paid media campaigns (Google Ads, Meta, LinkedIn, programmatic, retargeting) to maximize revenue growth.

· Consult on SEO/SEM content initiatives to improve organic traffic and conversion rates.

E-Commerce Optimization

· Partner with the information technology department and web development teams to quantitatively improve user experience on us.SFIHealth.com.

· Track and improve Conversion Rate Optimization (CRO) through A/B testing, retargeting, and marketing automation.

Analytics & Reporting

· Report on digital marketing KPIs monthly, report on digital ad campaign performance weekly, and provide actionable insights for improvement.

· Create and track us.SFIHealth.com customer journeys/funnels and provide insights on changes and how to improve funnels monthly.

· Manage digital marketing budgets and forecast ROI for any digital initiative.

Customer Relationship Management (CRM) & Marketing Automation Expertise:

· Lead all website marketing automation and segmentation strategies.

· Collaborate with content and operations teams to run effective DTC email marketing and SMS campaigns.

· Work with Head of Marketing, Customer Service, and IT to create and test the effectiveness of a B2B and DTC subscription program to increase retention and customer lifetime value (CLV).

Collaboration

· Work cross-functionally and collaboratively with IT, web development, content development, creative, and marketing operations team members.

· Consult on content generation, type, and length by providing digital analytic insights from owned digital platforms, SEO keyword, and competitor digital analysis.

· Manage digital agency relationships and vendor partnerships where applicable.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Education

· BA/BS in Marketing, Business Administration, Communications, or related discipline from an accredited university required.

· Digital certification from a university or accredited digital marketing organization (American Marketing Association, Digital Marketing Institute, Google Digital Marketing & eCommerce, Semrush Academy, HubSpot Academy, etc.) preferred and highly valued.

Experience

· Minimum of 10 years in-house (with a brand) experience in paid digital marketing and e-commerce with the ability to demonstrate revenue-generating results.

· At least 5 years of full ownership of the digital marketing and eCommerce process from setting strategy to execution and achieving KPIs.

· At least 3 years nutraceutical or supplement industry experience on a personal or professional level. A clear passion for the impact natural supplements and functional medicine have on one’s overall health.

Computer Skills

· Must be proficient with Microsoft Office Suite applications such as Word, Excel, Outlook, and Internet Explorer. Must be familiar with database/order processing software systems.

· Magento experience preferred

· eCommerce platform experience preferred

· Intermediate to advanced level of understanding of marketing technology stacks including but not limited to

o HubSpot

o Google Analytics 4 (GA4)

o Google Tag Manager (GTM)

o Digital advertising platforms/tools: AdWords, Retargeting Ads, LinkedIn Ads, Meta Ads, and YouTube Ads

o Social media aggregators such as Sprout Social

o SEO research tools such as Ahrefs or Semrush

o Marketing analytics visualization tools such as Looker Studio, Whatagraph, DashThis, or Databox.