Digital Marketing Manager - Carson, CA or Arlington, TX

If you're ready to elevate your marketing career within a team that's redefining aerospace specialty chemicals distribution, we’d love to meet you! Join GracoRoberts and be part of something bigger.

Digital Marketing Manager - Elevate the Future of Aerospace with GracoRoberts

What You'll Do

The Digital Marketing Manager plays a key role in amplifying GracoRoberts’ value proposition as the largest, fastest, and most technical aerospace specialty chemicals distributor in the world. He/she will support the day-to-day digital marketing and data-driven activities for the GracoRoberts family of brands (GRFB) in support of company goals.

Salary: $85,000-$95,000 yr

Location: Carson, CA or Arlington, TX

Responsibilities

• Develop, execute and optimize integrated paid, earned, and owned digital marketing campaigns to drive engagement and conversion.
• Manage campaign setup, UTM tagging, tracking, and performance reporting in HubSpot and Google Analytics 4 (GA4)
• Implement A/B tests, track/report and analyze results, and continuously improve campaign performance based on insights and KPIs
• Plan, develop, and publish organic and paid content across LinkedIn, Facebook, Instagram, YouTube, and emerging B2B platforms
• Develop long and short-form videos, reels, and graphics that increase engagement and brand reach
• Develop and update content across brand websites to ensure accuracy, SEO compliance, and consistent user experience
• Develop technical thought leadership content (blog posts, landing pages, white papers, case studies, news stories, industry articles) in collaboration with internal subject matter experts in a clear, engaging way

Required Skills

• Bachelor's degree in marketing, communications, journalism, or related field.
• 7 years of experience in digital marketing, preferably in a B2B setting
• Paid media buying experience is required.
• Strong working knowledge of Hubspot Marketing Module (email and social media) and AI platforms for research, marketing content development
• Experience with design/video editing tools: Canva, Adobe Creative Suite, CapCut
• Experience with analytics and media buying tools: HubSpot, GA4, SEMrush, Google Search Console, Google Ads Manager, LinkedIn Campaign Manager, Meta Business Manager, LLMs
• Strong writing, editing, and storytelling skills with the ability to tailor content for different platforms

Apply Now