Digital Marketing Strategist

Our client, a fast-growing marketing agency, is seeking an innovative and results-driven Digital Marketing Strategist to join their team in Fort Worth, Texas, US . This role offers the flexibility of remote work, allowing you to contribute your expertise from anywhere. The Digital Marketing Strategist will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns for a diverse portfolio of clients. You will leverage your expertise across SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising to drive client growth and achieve marketing objectives. This position requires a deep understanding of the digital landscape, analytical skills, and the ability to translate client needs into effective digital strategies.

Responsibilities

Develop and execute data-driven digital marketing strategies tailored to client goals and target audiences. Manage and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns to improve search rankings and drive organic/paid traffic. Create and implement engaging social media marketing strategies across various platforms. Develop and manage content marketing initiatives, including blog posts, articles, and website copy. Design and execute effective email marketing campaigns to nurture leads and drive conversions. Manage paid advertising campaigns (e.g., Google Ads, social media ads), optimizing for ROI. Analyze campaign performance using web analytics tools (e.g., Google Analytics) and provide regular reports with actionable insights. Stay up-to-date with the latest digital marketing trends, tools, and best practices. Collaborate with internal teams (e.g., designers, developers) to ensure seamless campaign execution. Conduct keyword research, competitive analysis, and audience segmentation. Identify opportunities for growth and innovation within client digital marketing efforts.

Qualifications

Bachelor's degree in Marketing, Communications, Business, or a related field. 5+ years of experience in digital marketing, with a strong focus on strategy development and campaign management. Proven expertise in SEO, SEM, social media marketing, content marketing, and email marketing. Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and SEO tools (e.g., SEMrush, Ahrefs). Strong analytical skills and the ability to interpret data to drive strategic decisions. Excellent written and verbal communication skills, with the ability to present complex information clearly. Experience in managing client relationships and delivering exceptional results. Ability to work independently and manage multiple projects simultaneously in a remote setting. Creative thinking and a passion for staying ahead of digital marketing trends. Certifications in Google Ads, Google Analytics, or other relevant platforms are a plus. Join a collaborative and innovative team, and help our clients achieve their digital marketing ambitions.