Senior Digital Marketing Lead

A company is looking for a Digital Marketing Senior Lead - AMER.

Key Responsibilities

Architect and execute complex, dynamic email campaigns using HTML, CSS, and AMPScript

Manage data architecture and audience segmentation through SQL and data governance

Oversee journey orchestration and automation, ensuring seamless backend operations and compliance

Required Qualifications

Advanced hands-on experience with Salesforce Marketing Cloud, including Journey Builder and Automation Studio

Strong proficiency in HTML, CSS, and responsive design for email, with experience in AMPScript or similar scripting languages

Strong SQL skills for querying databases and managing data schemas

Experience in a global or multi-BU environment, understanding regional data nuances

Salesforce Marketing Cloud Consultant or Email Specialist certification preferred