Senior Marketing Analyst

A company is looking for a Senior Marketing Analyst to optimize marketing performance and ROI across various channels.

Key Responsibilities

Build and maintain end-to-end funnel analysis, connecting website engagement and campaign performance

Own performance marketing and web analytics, identifying high-performing pages and conversion drop-offs

Develop and maintain dashboards and reporting to show performance and ROI across channels and segments

Required Qualifications

5+ years of experience in marketing analytics or a similar role in a B2B SaaS environment

Hands-on experience with SQL and BI tools, plus marketing attribution tools

Deep understanding of performance marketing and web funnels

Solid understanding of marketing and sales funnel metrics and pipeline

Proactive and comfortable owning work end-to-end in a fast-paced environment