Remote Marketing Operations Specialist

A company is looking for a Remote Marketing Ops Specialist.

Key Responsibilities

Administer the marketing automation platform, including building and maintaining nurture programs and email campaigns

Manage lead handoff between marketing and sales in Salesforce, including MQL to SAL transitions and attribution reporting

Maintain the company's WordPress website for routine edits and manage website analytics to connect marketing activity to campaign performance

Qualifications

2-5 years in marketing operations or marketing technology in a B2B environment

Hands-on experience with Salesforce and Pardot / Account Engagement (MCAE)

Experience configuring the Pardot - Salesforce connector

Comfortable working in WordPress for routine edits and basic troubleshooting

Familiarity with SEO, paid search, and analytics to collaborate with outside agencies