Principal Sales and Marketing Analyst

A company is looking for a Principal Sales & Marketing Analyst to join their Rev Ops/FP&A team. Key Responsibilities Design and maintain dashboards and reports to track Sales and Marketing KPIs Conduct complex analyses on GTM effectiveness and develop predictive models for forecasting Collaborate with Sales and Marketing leadership to provide actionable insights and recommendations Required Qualifications 10+ years of experience in a highly analytical role, preferably in a SaaS/Subscription-based business Expert SQL skills and advanced proficiency in a major BI platform (e.g., Tableau, Power BI) Deep familiarity with Salesforce CRM data structure Solid understanding of core SaaS metrics and drivers Experience with a major Marketing Automation Platform and familiarity with data warehousing concepts