VV

Head of Growth Marketing

Virtual Vocations Inc

A company is looking for a Head of Growth and Customer Marketing.

Key Responsibilities

Develop and implement a unified, data-driven growth model that aligns various teams around a prioritized roadmap

Partner with Product, Sales, and PMM to enhance pipeline generation and optimize core positioning and pricing strategies

Lead the creation of a consolidated go-to-market plan and marketing technology stack while designing co-marketing strategies

Required Qualifications

8+ years of experience in Growth Marketing, Demand Generation, or Customer Marketing, with at least 3 years in a leadership role

Proven track record of managing a consolidated go-to-market plan and aligning it with product roadmaps and sales targets

Experience in owning measurable sourced pipeline, customer acquisition cost, and lifecycle metrics

Advanced skills in marketing technology and data analysis for growth measurement

Experience in Product-Led Growth and optimizing user activation and utilization

Job Type

Job Type
Full Time
Location
Springfield, MA

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