Database Marketing Analyst

A company is looking for a Database Marketing Analyst.

Key Responsibilities

Support marketing initiatives through collaboration with various teams and implement direct marketing campaigns

Create targeted marketing campaign files using SQL and marketing tools, and ensure data transfer for campaign execution

Monitor campaign performance and ensure the accuracy and quality of marketing communications

Required Qualifications

Bachelor's degree in Applied Mathematics, Business Analytics, Marketing, Management Information Systems, or related field

Four (4) years of experience in analytics-based Marketing and/or Database Marketing

Four (4) years of experience querying relational databases and performing data analysis

Strong knowledge of IBM Campaign, Interact workflow processes, and SQL

Understanding of database marketing techniques and complex relational database systems