Netflix House Digital Marketing Strategist

## Key Role Overview

This role defines and drives web and digital strategy for a permanent, year-round fan destination, focusing on website, third-party platforms, and presence within the broader ecosystem. The strategist aligns web strategy with performance marketing, lifecycle/CRM, and analytics to optimize fan engagement and revenue while collaborating closely with cross-functional partners.

## Key Responsibilities

• Define overall marketing strategy for the website with the manager, ensuring alignment with business goals and the fan experience.
• Serve as the primary marketing point of contact to Product & Tech on website roadmap, feature prioritization, and product requirements.
• Continuously optimize the website to reflect revenue and stakeholder priorities, including supporting new and existing Netflix House locations.
• Source and manage new content such as user-generated content, press quotes, and user reviews.
• Develop and manage a learning agenda for web testing, including A/B and multivariate tests in partnership with Product.
• Drive landing page strategy and performance optimizations for paid campaigns and lifecycle initiatives.
• Serve as primary POC for Data Science and Biz. Ops to build web reporting and measurement frameworks, analyze funnel performance, and act on insights.
• Create executive-level materials for stakeholders and leadership.
• Partner with Consumer Insights and Brand Strategy to identify and implement impactful messaging for the value proposition.
• Manage business profiles across third-party platforms, coordinating with Local Marketing teams on content updates, review responses, and new profile creation.
• Drive strategy for increasing exposure within the broader ecosystem (streaming, Tudum, Shop teams), collaborating on execution, measurement, and optimization.
• Partner with the Lifecycle/CRM team to ensure cohesive web experience and email/fan lifecycle strategy aligned with acquisition, engagement, and conversion goals.
• Manage the Web Execution Lead responsible for asset development, CMS content uploads, and triaging issues with Product.
• Partner with cross-functional teams on strategic ad hoc projects across digital platforms.

## Required Qualifications

• 7+ years of experience in digital marketing, specializing in web strategy for a sales-based B2C business.
• Proven success optimizing websites for conversion/sales, leading A/B testing, building learning agendas, and establishing web funnel measurement and reporting frameworks.
• Experience building web strategy from 0 to 1 and scaling digital initiatives.
• Strong cross-functional collaboration skills, excellent written and verbal communication, attention to detail, and ability to manage multiple priorities in a fast-paced, ambiguous environment.
• Willingness to be scrappy, wear many hats, and proactively contribute across functions.
• Familiarity with Lifecycle/CRM and Performance Marketing.

## Preferred Qualifications

• Experience in live experiences and entertainment where ticket sales are the main KPI.

## Compensation & Benefits

• Salary range: $115,000 - $215,000 per year.
• Compensation structure is annual salary only (no bonuses); employees choose how much compensation is salary versus stock options.
• Health plans and mental health support.
• 401(k) retirement plan with employer match.
• Stock option program.
• Disability programs.
• Health Savings and Flexible Spending Accounts.
• Family-forming benefits and life and serious injury benefits.
• Paid leave of absence programs.
• Full-time hourly employees accrue 35 days annually for paid time off (vacation, holidays, sick paid time off).
• Full-time salaried employees are immediately entitled to flexible time off.

## Additional Information

• Work arrangement: On-site in Los Angeles (role tied to Netflix House locations); full-time position.
• The employer is an equal-opportunity organization that celebrates diversity and provides interview accommodations upon request.
• The role involves close cross-functional collaboration with Product & Tech, Revenue/Ticketing, Lifecycle/CRM, Data Science, Brand Strategy, Consumer Insights, Creative, Legal, and Operations.
• Candidates should expect a fast-paced environment and the need to influence stakeholders at all levels.