Marketing with Entertainment Marketing Experience

LumiBug is hiring a Marketing to support the planning and execution of marketing across our books, comics, video games, and funding campaigns. This role combines data-informed decision support with hands-on creative marketing execution. The Marketing Associate uses AI tools as part of daily workflows for research, drafting, organization, and iteration.

This is a support role designed to help the Founders make better decisions faster and to help the studio ship campaigns cleanly, consistently, and on schedule.

Core Responsibilities

Funding Campaigns (Kickstarter + GoFundMe)

• Support pre-launch setup, launch messaging, campaign updates, and momentum planning across the full campaign cycle
• Maintain clarity and consistency across rewards, stretch goals, timelines, updates, and community response
• Assist with copywriting drafts, audience touchpoints, and launch-day coordination

Campaign Strategy

• Support multi-channel marketing plans across email, social, video, community, and creator platforms
• Align marketing plans with studio priorities, deliverables, and production timelines
• Help coordinate staggered releases across multiple IPs without confusing the audience

Market Research

• Research comparable projects, audience behavior, platform trends, and positioning opportunities
• Translate research into clear, usable recommendations
• Provide concise "what this means for us" summaries instead of long reports

AI in Daily Workflows

• Use AI tools to support research, drafting, brainstorming, planning, and organization
• Keep AI usage practical and transparent, focused on faster iteration and stronger output
• Verify accuracy and ensure all outputs remain aligned with LumiBug's voice and standards

Content + Brand

• Support consistent brand voice across multiple IPs
• Help plan and schedule organic content across video, email, and community
• Translate complex story worlds into clear entry points for new audiences

Performance Tracking

• Track key performance signals (reach, engagement, clicks, list growth, conversions)
• Identify what is working, what is stalling, and what is confusing audiences
• Recommend adjustments based on data and observed audience response

Collaboration

• Coordinate with Founders, Social Media Manager, and project collaborators to keep marketing accurate, consistent, and aligned with production reality

Job Overview

Are you passionate about marketing and have a flair for entertainment? We're seeking an energetic and detail-oriented Marketing Specialist with some entertainment experience to join our dynamic team In this role, you will drive innovative marketing campaigns, harness the power of digital channels, and bring creative ideas to life that resonate with diverse audiences. Your enthusiasm for both marketing and entertainment will help elevate our brand presence across multiple platforms, engaging customers and boosting our visibility in competitive markets. This paid position offers an exciting opportunity to blend strategic marketing skills with a lively entertainment background to create compelling campaigns that captivate and convert.

Duties

• Develop and execute multichannel marketing strategies including social media, email, print, and digital advertising campaigns.
• Manage content creation for websites, blogs, social media platforms, and email newsletters using tools like Microsoft 365, WordPress and Adobe Creative Suite.
• Implement SEO best practices to optimize online content for search engines and improve organic traffic.
• Utilize marketing automation tools to streamline campaigns, track performance, and nurture leads through targeted messaging.
• Conduct market research to identify trends, analyze competitors, and uncover new opportunities for growth.
• Collaborate with product management and sales teams to develop promotional materials that align with brand goals.
• Manage advertising sales efforts by creating compelling pitches for potential partners or sponsors.
• Use analytics tools such as Google Analytics and Facebook Advertising metrics to measure campaign effectiveness and refine strategies accordingly.
• Coordinate print advertising efforts including designing materials and managing budgets for offline promotions.
• Leverage entertainment experience to craft engaging content that appeals to diverse audiences while maintaining brand consistency.

Experience

• Proven experience in digital marketing, content marketing, or related roles with a focus on multichannel campaigns.
• Familiarity with SEO, Google AdWords, Facebook Advertising, and performance marketing techniques.
• Experience working with Adobe Creative Suite (Photoshop, Illustrator) for content creation.
• Knowledge of marketing automation platforms and analytics tools such as Google Analytics.
• Background in entertainment or media industries is highly desirable to bring creative flair into campaigns.
• Strong copywriting skills with the ability to craft compelling messages across various formats.
• Experience managing budgets for advertising or promotional projects effectively.
• Familiarity with e-commerce platforms like Shopify or WooCommerce is a plus.
• Ability to research market trends thoroughly and translate insights into impactful marketing strategies. Join us in creating vibrant marketing initiatives that combine strategic insight with entertainment-inspired creativity This paid role offers a platform to grow your skills while making a real impact through innovative campaigns designed to entertain, inform, and inspire audiences worldwide.

Pay: From $3,500.00 per month

Benefits

• Flexible schedule

Application Question(s)

• During the interview process you will also need to provide a 1 page mock business plan and a 1 page 3 mock business project proposal. Details will be provided during interview process.

Work Location: Remote