Campaign manager for Commercial Campaigns

HP is a leading technology company seeking a Campaign Manager for Commercial Campaigns. The role involves ensuring digital campaigns are data-driven and optimized, developing media briefs, managing campaign calendars, and partnering with various teams to enhance marketing strategies.

Responsibilities

• Develop and lead media briefs and channel plans in collaboration with commercial campaign strategists across SMB, Enterprise, Public Sector, and Channel
• Manage cross-business unit (BU) campaign calendars to prevent overlap and maximize synergy
• Partner with Growth Marketing to ensure consistent segment definitions and cross-platform governance; maintain rolling optimization plan
• Monitor live campaign performance across paid, owned and partner channels
• Package account intelligence feedback loop to ENT accounts not looking for leads
• Define recommended campaign optimizations based on Growth Insights
• Increase activation efficiency across search and digital media strategies, aligning keywords, targeting, and creative with campaign objectives
• Translate insights from Growth team into rapid in-market optimizations (budget shifts, creative refreshes, etc.)
• Own campaign orchestration oversight — ensuring every campaign has accurate audience segments, tracking, and consistent activation across platforms (including 6Sense)
• Report weekly on campaign performance, pacing, and spend utilization
• Partner w/ MOPs & Media teams to ensure tracking accuracy and data integrity

Skills

• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence
• Typically has 7-10 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field
• Analytics
• Business Development
• Business Marketing
• Business To Business
• Customer Relationship Management
• Data Analysis
• Demand Generation
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Market Research
• Marketing
• Marketing Communications
• Marketing Management
• Marketing Strategies
• Product Marketing
• Project Management
• Salesforce
• Social Media
• Thought Leadership
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including;
• 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave

Company Overview

• HP is a manufacturer and seller of personal computers, printers, computer hardwares, and business solutions. It was founded in 1939, and is headquartered in Palo Alto, California, USA, with a workforce of 10001+ employees. Its website is http://www.hp.com.

Company H1B Sponsorship

• HP has a track record of offering H1B sponsorships, with 193 in 2025, 187 in 2024, 190 in 2023, 200 in 2022, 178 in 2021, 183 in 2020. Please note that this does not guarantee sponsorship for this specific role.