Framer & Automation: UI/UX Refinement + SEO & Conversion Optimization

Project Requirements

Modwize Digital Ecosystem

The Existing Framework (Ready for Polish)

• Platform: Fully established Framer site with primary sections (Hero, Services, Process, Footer) already mapped out.
• Design Assets: Established Style Guide including logo, typography, and iconography.
• Color Palette: Customdefined brand colors: Modwize Purple (#5F4A8B) and Lemon Chiffon (#FFF9C4).

Logic & Flow

All conversational logic and branching paths are already built and tested - if you can optimize them, great

• Core Infrastructure & Design
• Platform: Framer (CMSdriven, responsive architecture).
• Design Objective: Implementation of a highend "Soft-Wash" palette using 98% White Tints and Lemon Chiffon accents.
• Optimization: Full responsiveness across all breakpoints and WebP asset optimization for less than 2 second load times.
• Conversational & Lead Capture Engine
• Primary Interface: Typebot (Logicdriven iFrame embed).
• Booking System: Calendly (Embedded with dynamic URL parameter mapping).
• Data Integration: Automated variable transfer between the conversational interface and the booking system to enable "oneclick" user confirmation.
• Growth & Social Proof Stack
• SEO Architecture: Semflow (Onpage optimization targeting local search authority).
• Social Proof: Senja (Automated testimonial collection and "Wall of Love" display).
• Form Logic: FramerForms (Advanced secondary capture for nonchat interactions).
• Performance & Experience Layer
• Analytics: Fathom Analytics (Privacyfirst, lightweight tracking).
• Motion Design: LottieFiles (Implementation of subtle, lightweight vector animations).
• Automation Backend: (Placeholder webhook architecture for future CRM integration).

Contract duration of 1 to 3 months.

Mandatory skills

Web Design, Landing Page, Framer, UI/UX Prototyping, User Interface Design, HTML, CSS, Automation, SEO Setup & Configuration