Conversion Rate Optimisation

This document outlines the scope, deliverables, acceptance criteria, and payment structure for Conversion Rate Optimisation services.

Milestone 1 – CRO Audit & Action Plan

Scope

• Full store CRO audit
• Identify conversion leaks
• Prioritised roadmap with expected impact level
• Wireframe suggestions

Acceptance Criteria

• Written PDF roadmap
• Annotated screenshots
• Clear implementation plan
• Client approval required before implementation begins

Note

Strategy only. No implementation included.

Milestone 2 – Homepage & Product Page Core Fixes

Scope

• Value proposition refinement
• USP placement
• CTA improvements
• Product page restructuring
• Trust signals placement
• Add to cart optimisation

Acceptance Criteria

• Implemented on duplicate theme first
• Before and after proof
• Mobile and desktop optimisation
• Client approval before going live

Milestone 3 – Merchandising & AOV Optimisation

Scope

• Cross sell widgets
• Recently viewed section
• Collection restructuring
• Scarcity messaging
• Image hover and zoom

Acceptance Criteria

• Fully working functionality
• No speed reduction
• Mobile optimisation proof

Milestone 4 – Cart & Checkout Optimisation

Scope

• Free shipping emphasis
• Delivery estimate placement
• Checkout acceleration
• Cart UX improvement

Acceptance Criteria

• Full checkout test completed
• No payment issues
• Documented proof

Milestone 5 – Technical, SEO & Performance

Scope

• Meta optimisation
• Schema implementation
• Canonical fixes
• Remove unnecessary apps
• Speed optimisation

Acceptance Criteria

• SEO checklist provided
• Speed improvement proof
• No ranking errors

Milestone 6 – Tracking Validation

Scope

• GA4 validation
• Meta pixel validation
• TikTok pixel validation
• Purchase event tracking

Acceptance Criteria

• Screenshot proof
• Test purchase verification

Contract duration of 1 to 3 months.

Mandatory skills

Conversion Rate Optimization, Shopify, Landing Page, A/B Testing, Shopify Templates, Web Design