Marketing & Digital Coordinator – Cosmetics

• The position is based at the head office in Montreal*

Reporting to the Vice President, Products Division, the incumbent will be responsible for increasing the visibility of our Functionalab brand within our medical aesthetic clinics and participating in the development of the website.

Responsibilities –

Marketing

• Participate in the deployment of the annual 360° marketing plan and ensure its implementation;
• Develop and adapt sales and marketing meeting presentations, in collaboration with the R&D and Training teams, in French and English, with all necessary details;
• Update existing marketing tools based on product launches and strategic priorities;
• Conduct benchmarks guided by product development needs and synthesize information in a clear and actionable manner;
• Manage the reverse planning of initiatives to meet deadlines.

Public Relations and Influencer Program

• Monitor public relations activities with various departments and partners (project management, coordination of creative mailings);
• Propose creative concepts to support launches and mailings to the media or influencers;
• Report on PR activities and analyze the results obtained;
• Recruit new UGC profiles and manage partnerships with influencers.

Digital marketing and e-commerce

• Participate in community growth and increased engagement on social media;
• Contribute to the production, writing, translation, and publication of content (social media, blogs, newsletters);
• Participate in the development of the content calendar (organic, ads, newsletters) and collaborate with the studio for the delivery of visuals;
• Coordinate contests and digital partnerships with brands;
• Update web content: images, editorial texts, general information, and product descriptions;
• Follow up on orders placed on the website;
• Compile and analyze digital performance data (Google Analytics, traffic KPIs, acquisition, conversion, retention) and prepare monthly reports;
• Ensure that our promotions, price changes, and images are applied to the e-commerce sites of Dermapure and our authorized partners.

E-commerce customer service

• Customer service for websites and social media;
• Marketing inventory management (customer service, public relations, etc.).

Participate in all initiatives related to the growth and deployment of the Functionalab brand.

Qualifications –

• Have 1 to 2 years of experience in marketing or public relations in the cosmetics industry;
• Bachelor’s degree in Marketing or Communications;
• Experience in public relations and with influencers is a major asset;
• Knowledge of the cosmetics market;
• Strong writing skills and creativity in French and English;
• Fluency in spoken English and French;
• Attention to detail, good work organization, and backward planning;
• Creative mind and curiosity;
• Autonomy and good priority management.

Our core values –

We care about our employees. We innovate to succeed. We dare to be different. We empower each other to rise.

Only selected candidates will be contacted for an interview. Dermapure is proud to offer equal opportunities to all candidates.