Digital Marketing and Content Designer (50854)

📍 Job Overview

Job Title: Digital Marketing and Content Designer

Company: DASH (Transit Management of Alexandria)

Location: Alexandria, Virginia, United States

Job Type: Full Time

Category: Marketing & Communications Operations

Date Posted: 2026-01-05

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• This role is critical for shaping and executing DASH's outward-facing communication and brand strategy through digital channels, focusing on enhancing public engagement and brand awareness.
• The Digital Marketing and Content Designer will be instrumental in managing and optimizing DASH's online presence, ensuring consistent brand messaging and visual identity across all platforms.
• This position requires a strong blend of creative design, digital marketing acumen, and analytical skills to drive effective communication campaigns and measure their success.
• The role involves significant collaboration with internal departments and external vendors to produce high-quality marketing collateral and digital content that supports DASH's mission.

📝 Enhancement Note: While the title indicates "Digital Marketing and Content Designer," the responsibilities heavily lean into marketing operations and communications, particularly in managing digital assets, campaigns, and brand consistency. The role is operational in nature, focusing on the execution and management of marketing strategies rather than pure strategy formulation.

📈 Primary Responsibilities

• Develop and rigorously execute DASH's comprehensive social media strategy across key platforms (Facebook, X, Instagram, LinkedIn, YouTube) to demonstrably increase user engagement and expand reach.
• Conceive, design, and produce compelling and visually aesthetic digital content, including static images, dynamic videos, and engaging graphics, tailored for social media dissemination and website publication.
• Strategically create and meticulously maintain a detailed digital media content calendar, ensuring the timely and relevant publication of content that aligns with DASH's communication objectives.
• Diligently monitor social media analytics and website performance metrics to accurately gauge campaign success, identify areas for improvement, and inform future strategic adjustments.
• Actively cultivate and maintain a vibrant online community by promptly and professionally responding to follower comments and direct messages, fostering positive interactions.
• Vigorously safeguard and proactively promote DASH's brand identity and integrity across all digital and physical marketing materials.
• Develop, document, and enforce robust brand guidelines and style guides to ensure absolute consistency in brand messaging, tone, and visual representation across all communications.
• Design and produce a diverse array of print marketing materials, including but not limited to brochures, flyers, posters, bus advertisements, and user-friendly Ride Guides.
• Efficiently manage DASH's official website, ensuring content remains current, the user experience is intuitive, and the visual presentation is appealing and on-brand.
• Lead and oversee the end-to-end production process for all print and digital marketing materials, including proactive vendor collaboration and stringent quality control measures.
• Create impactful advertising materials specifically for DASH buses, maintain a comprehensive advertisement inventory, and provide dedicated support to the Advertising Program.
• Provide essential communications support during emergency response situations, including but not limited to extreme weather events, major road closures, significant service adjustments, and accidents/incidents, ensuring timely and accurate public information.
• Support the logistical coordination and execution of various internal and external events and meetings as required.
• Cooperatively and effectively perform other related duties and tasks as assigned, demonstrating flexibility and a proactive approach to supporting departmental goals.

📝 Enhancement Note: The responsibilities highlight a hands-on execution role within marketing operations, with a strong emphasis on content creation, campaign execution, and brand stewardship. The inclusion of emergency response communications and event support indicates a need for adaptability and a broad skill set.

🎓 Skills & Qualifications

Education

• Bachelor's Degree in Design, Marketing, Communications, or a closely related field is required. This provides a foundational understanding of marketing principles, communication strategies, and design theory.

Experience

• A minimum of 3 years of progressive experience in marketing and/or graphic design is mandatory, demonstrating a proven track record in campaign execution and visual communication.
• Practical experience with WordPress or comparable web content management systems (CMS) is essential for website content updates and management.
• Hands-on experience with Adobe Creative Cloud (e.g., Photoshop, Illustrator, InDesign) or similar professional design software is a prerequisite for content creation.
• Demonstrated experience in social media management and content creation, showcasing an ability to develop engaging narratives and visual assets for digital platforms.

Required Skills

• Advanced proficiency in industry-standard design software such as the Adobe Creative Suite (Photoshop, Illustrator, InDesign) for creating visually compelling assets.
• Advanced proficiency in digital marketing tools and social media platforms, including Facebook, X (formerly Twitter), Instagram, LinkedIn, and YouTube, for campaign execution and community engagement.
• Expertise in utilizing Google Analytics for website performance monitoring and data-driven decision-making.
• Proficiency with social media management tools like Hootsuite for scheduling, monitoring, and reporting.
• Competency in WordPress or other web content management systems for website updates and content deployment.
• Strong knowledge and practical skills in graphic design principles, photography, and basic videography for content creation.
• A deep understanding of social media dynamics, emerging digital trends, and best practices for audience engagement.
• Proven experience in digital marketing campaign execution and comprehensive website management.
• Excellent verbal and written communication skills, essential for crafting clear messaging and interacting with diverse stakeholders.
• Strong interpersonal skills, enabling effective collaboration with internal teams, external partners, and the public.
• Proficient in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint) for standard business operations and reporting.

Preferred Skills

• Prior experience in professional photography and videography, offering a higher level of visual storytelling capability.
• Experience in public transit or government-related communications, providing context-specific knowledge.
• Bilingual proficiency in Spanish and/or Amharic, to effectively communicate with Alexandria's diverse population.

📝 Enhancement Note: The required skills emphasize a hybrid role of creative execution and operational management of digital marketing channels. The blend of design software, digital marketing platforms, and analytical tools suggests a need for a versatile candidate capable of both creating and analyzing marketing efforts. The preferred bilingual skill is a strong indicator of the organization's commitment to serving a diverse community.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials

• A curated portfolio showcasing a strong foundation in graphic design, with examples of marketing collateral (brochures, flyers, posters) and digital assets (social media graphics, website banners).
• Demonstrations of successful social media campaign execution, including examples of content, engagement metrics, and audience growth.
• Examples of website content management, highlighting user experience improvements or content updates.
• Case studies or examples of brand management initiatives, illustrating how brand consistency was maintained or enhanced.
• Visual examples of photography and/or videography work, if applicable to the candidate's experience.

Process Documentation

• The candidate is expected to have experience in documenting and adhering to brand guidelines and style guides, ensuring consistency in all visual communications.
• Familiarity with content calendar creation and management processes is crucial for organized and timely content delivery.
• An understanding of social media analytics and website performance tracking processes is necessary for reporting and strategy refinement.

📝 Enhancement Note: While not explicitly stated as a formal portfolio requirement in the raw listing, the nature of the role and its responsibilities strongly implies that a portfolio demonstrating design skills, social media campaign work, and general marketing collateral creation will be a key component of the application review process for this "Designer" role.

💵 Compensation & Benefits

Salary Range

• Based on the location (Alexandria, VA), the experience level (2-5 years), and the nature of the role (Digital Marketing & Content Designer), the estimated annual salary range for this position is between $60,000 and $85,000 USD. This estimate is derived from industry benchmarks for similar roles in the Washington D.C. metropolitan area, considering the organization's likely public sector or quasi-governmental nature.

Benefits

• Full-time employment status typically includes a comprehensive benefits package.
• Health, Dental, and Vision Insurance: Coverage for medical, dental, and vision needs.
• Retirement Plan: Contributions to a retirement savings plan, potentially a 401(k) or similar, possibly with employer matching.
• Paid Time Off: Accrual of paid vacation days, sick leave, and holidays.
• Professional Development: Opportunities for training, workshops, and potentially conference attendance to enhance skills in digital marketing and design.
• Life and Disability Insurance: Coverage options for life insurance and long-term/short-term disability.
• Employee Assistance Program (EAP): Support services for personal and work-related challenges.

Working Hours

• Standard full-time work week is approximately 40 hours.
• The role requires flexibility to work occasional evenings and weekends as needed, particularly for emergency response or event support.
• The "Any" job shift designation suggests flexibility but likely centers around standard business hours with occasional deviations.

📝 Enhancement Note: The salary range is an estimation based on market data for similar roles in the specified geographic region and experience level. Specific benefits are standard for full-time positions but should be confirmed with DASH directly. The "Any" job shift implies a need for flexibility beyond a rigid 9-to-5 schedule.

🎯 Team & Company Context

🏢 Company Culture

Industry: Public Transportation / Government Services. DASH operates as a public transit system, which often implies a mission-driven culture focused on public service, reliability, and community impact.

Company Size: The provided data does not specify the exact size, but transit authorities typically range from medium to large organizations with several hundred to over a thousand employees, depending on the service area.

Founded: The founding date of DASH is not provided, but it is a long-standing public transit provider for Alexandria, VA.

Team Structure

• The Digital Marketing and Content Designer will likely be part of a Marketing and Communications department.
• This department may include specialists in public relations, media relations, graphic design, web development, and social media management.
• The role will require close collaboration with operational departments (e.g., Service Planning, Operations, Customer Service) to gather information and disseminate relevant updates.
• Reporting likely occurs to a Marketing Manager or Director of Communications.

Methodology

• Data-driven decision-making for marketing campaigns, utilizing analytics from social media and website performance.
• Emphasis on clear, consistent, and accessible communication to serve the diverse public.
• A collaborative approach to content creation and brand management, involving input from various stakeholders.
• Focus on efficiency and resourcefulness, common in public service organizations.

Company Website: dash.org

📝 Enhancement Note: While specific company size and founding date are unavailable, the nature of DASH as a public transit authority suggests a stable, service-oriented environment with a focus on community needs and regulatory compliance. The operations here are geared towards public service delivery and stakeholder engagement.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an individual contributor with a focus on execution and creative output within the marketing and communications function. It's an intermediate-level position suitable for professionals with 2-5 years of experience looking to specialize in digital marketing and content creation.

Reporting Structure: The Digital Marketing and Content Designer will likely report to a Marketing Manager or Director of Communications, who oversees broader marketing strategy and execution. This structure allows for guidance and alignment with overarching organizational goals.

Operations Impact: The role has a direct impact on public perception, brand reputation, and rider engagement. Effective digital marketing and content creation can increase ridership, improve customer satisfaction, and enhance DASH's overall community presence and support.

Growth Opportunities

• Skill Specialization: Opportunity to deepen expertise in specific areas like social media strategy, advanced graphic design, video production, or web content optimization.
• Team Leadership: Potential to move into a Senior Designer or Social Media Manager role, overseeing junior staff or specific campaign areas.
• Cross-Functional Roles: Possibility to transition into broader marketing or communications roles within DASH or other public sector organizations.
• Project Management: Developing skills to manage larger content projects or campaigns, leading to project management responsibilities.

📝 Enhancement Note: Growth within this role is likely to involve expanding creative and strategic responsibilities within marketing operations, rather than a direct move into high-level GTM strategy or revenue operations management, given the specialized nature of the position.

🌐 Work Environment

Office Type: The role is based at the DASH administrative offices in Alexandria, VA. This is likely a professional office environment typical of a public agency.

Office Location(s): 3000 Business Center Dr, Alexandria, VA 22314. This location is specified, suggesting an on-site presence is required.

Workspace Context

• A collaborative office setting where interaction with marketing colleagues and potentially other department representatives is expected.
• Access to standard office technology and potentially specialized design software and hardware.
• Opportunities for team brainstorming sessions and cross-departmental project collaboration.

Work Schedule: The role is full-time, with a standard work week of approximately 40 hours. However, the need for occasional evening and weekend availability indicates a degree of schedule flexibility required to meet operational demands, particularly during emergencies or special events.

📝 Enhancement Note: The on-site requirement and standard office environment suggest a structured workday, with the caveat of necessary flexibility for public-facing operations that can be unpredictable.

📄 Application & Portfolio Review Process

Interview Process

• Initial Screening: A review of applications and resumes to identify candidates who meet the minimum qualifications.
• Portfolio Review: Candidates will likely be asked to submit a portfolio showcasing their design work, social media campaigns, and content creation examples. This is a critical step to assess creative skills and practical experience.
• First Interview: Likely with the hiring manager (e.g., Marketing Manager or Director of Communications) to discuss experience, skills, and cultural fit. This may include behavioral questions and a discussion about their portfolio.
• Skills Assessment/Case Study: A practical exercise or case study may be administered. This could involve creating a sample social media post, designing a small marketing collateral piece, or analyzing a hypothetical marketing challenge relevant to DASH.
• Final Interview: Potentially with senior leadership or other key stakeholders to make a final decision.

Portfolio Review Tips

• Curate Effectively: Select your strongest, most relevant work. For this role, emphasize digital content, social media campaigns, brand consistency examples, and any print design work.
• Showcase Process: Briefly explain the objective, your role, the process you followed, and the outcome for each project. Quantify results where possible (e.g., engagement increases, reach growth).
• Tailor to DASH: Highlight projects that demonstrate an understanding of public service, community engagement, or transportation, if applicable. Show how your skills can benefit DASH's specific mission.
• Organize Clearly: Ensure your portfolio is easy to navigate, whether it's a digital link (e.g., personal website, Behance, PDF) or a physical presentation.
• Highlight Versatility: Demonstrate proficiency across different media (graphics, video, web content) and platforms.

Challenge Preparation

• Understand DASH: Research DASH's mission, services, target audience, and current marketing efforts. Familiarize yourself with their website and social media presence.
• Anticipate Design Tasks: Be prepared for tasks related to creating social media graphics, short video concepts, or flyer designs.
• Content Strategy Thinking: Think about how you would approach content creation for different platforms and audience segments.
• Brand Consistency: Be ready to discuss how you ensure brand consistency across various marketing materials.
• Emergency Communications: Consider how you would contribute to communications during a crisis.

📝 Enhancement Note: The emphasis on a portfolio and potential skills assessment indicates that practical creative and execution abilities will be heavily weighted. Candidates should be prepared to demonstrate their design and digital marketing craft.

🛠 Tools & Technology Stack

Primary Tools

• Design Software: Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) is a core requirement for creating visual assets.
• Web Content Management System (CMS): Experience with WordPress or similar platforms for website content updates and management.
• Social Media Management Tools: Proficiency with platforms like Hootsuite for scheduling, monitoring, and managing social media presence.

Analytics & Reporting

• Web Analytics: Strong understanding and use of Google Analytics to track website traffic, user behavior, and campaign performance.
• Social Media Analytics: Ability to interpret analytics from platforms like Facebook, X, Instagram, LinkedIn, and YouTube to measure engagement and reach.

CRM & Automation

• While not explicitly mentioned, familiarity with CRM systems for customer data management or marketing automation platforms could be beneficial for broader campaign integration, though not a primary requirement for this specific role.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite, WordPress, Hootsuite, and Google Analytics makes the technology stack clear. Candidates should be prepared to discuss their experience and proficiency with these specific tools.

👥 Team Culture & Values

Operations Values

• Public Service: A commitment to serving the Alexandria community by providing reliable and accessible transportation information.
• Excellence in Communication: Dedication to delivering clear, accurate, and timely information to the public through all channels.
• Brand Integrity: Upholding and promoting DASH's brand identity with professionalism and consistency.
• Collaboration: Working effectively with internal teams and external partners to achieve shared marketing and communication objectives.
• Adaptability: The ability to respond effectively to changing situations, especially during emergencies or special events.

Collaboration Style

• Cross-functional Teamwork: Frequent interaction with various departments within DASH to gather information and ensure marketing efforts align with operational realities.
• Stakeholder Engagement: Communicating effectively with diverse groups, including the public, media, and internal stakeholders.
• Feedback Integration: Openness to receiving and incorporating feedback on creative work and campaign strategies from colleagues and supervisors.

📝 Enhancement Note: The values and collaboration style are inferred from the nature of a public transit organization and the responsibilities outlined. A candidate who can demonstrate a service-oriented mindset and strong teamwork skills will likely be a good fit.

⚡ Challenges & Growth Opportunities

Challenges

• Balancing Multiple Platforms: Managing content and engagement across numerous social media channels, a website, and print materials simultaneously.
• Rapid Content Needs: Responding quickly to developing news, service changes, or emergency situations that require immediate communication.
• Measuring Impact: Demonstrating the ROI of creative and social media efforts within a public service context, where direct revenue generation is not the primary goal.
• Evolving Digital Landscape: Keeping pace with new social media trends, algorithm changes, and digital marketing best practices.

Learning & Development Opportunities

• Advanced Design Training: Opportunities to master new features in Adobe Creative Suite or explore new design software.
• Digital Marketing Certifications: Pursuing certifications in areas like Google Analytics, social media marketing, or content strategy.
• Public Transit Communication Best Practices: Learning specialized communication strategies for the public transportation sector.
• Video Production Skills: Developing more advanced video creation and editing capabilities.

📝 Enhancement Note: The challenges highlight the dynamic and demanding nature of public-facing communications operations. Growth opportunities are geared towards deepening expertise within marketing and communications functions.

💡 Interview Preparation

Strategy Questions

• "Describe your process for developing a social media content calendar for a public service organization. How would you ensure content is relevant, engaging, and aligned with DASH's mission?"
• "Walk me through a digital marketing campaign you managed from conception to completion. What were the goals, your strategy, the execution, and the key metrics you tracked? What was the outcome?"
• "How do you approach safeguarding and promoting a brand's identity across various digital and print platforms, especially when dealing with diverse public feedback?"

Company & Culture Questions

• "What interests you about working for a public transit organization like DASH, and how do you see your skills contributing to our mission?"
• "Describe a time you had to collaborate with a team or stakeholders with differing opinions on a project. How did you navigate that situation?"
• "How do you measure the success of your marketing and design efforts, particularly when direct sales or revenue isn't the primary objective?"

Portfolio Presentation Strategy

• Structure Your Narrative: For each piece in your portfolio, clearly articulate the problem/objective, your solution/approach, your specific contribution, and the results achieved.
• Quantify Results: Use data (engagement rates, reach, website traffic, clicks, etc.) to demonstrate the impact of your work.
• Highlight Versatility: Showcase a range of skills, from graphic design and video editing to social media strategy and website content.
• Showcase Brand Alignment: If possible, include examples where you successfully adapted to or developed brand guidelines.
• Prepare for Technical Questions: Be ready to discuss the tools and software you used for each project.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical skills, strategic thinking within a public service context, and an understanding of brand management and digital engagement principles. The portfolio is a key component, so candidates should be ready to present and discuss it thoroughly.

📌 Application Steps

To apply for this Digital Marketing and Content Designer position:

• Submit your application through the provided link on paycomonline.net.
• Portfolio Submission: Prepare a comprehensive digital portfolio that showcases your best work in graphic design, social media content creation, digital marketing campaigns, and any relevant video or photography. Ensure it's easily accessible (e.g., via a link to your personal website, Behance profile, or a well-organized PDF).
• Resume Optimization: Tailor your resume to highlight experience with Adobe Creative Suite, WordPress, Hootsuite, Google Analytics, social media management, content creation, and brand management. Use keywords from the job description and quantify your achievements with specific metrics.
• Prepare for Assessment: Be ready for a potential skills assessment or case study that may involve creating sample content or analyzing a marketing scenario relevant to DASH. Practice articulating your creative process and strategic thinking.
• Research DASH: Thoroughly research DASH's mission, services, current marketing initiatives, and target audience. Understand their brand voice and communication goals to demonstrate your fit during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.