Marketing Communications Officer

Job Description

SUMMARY

Under general supervision of Director of Marketing, provides advanced research, marketing, writing, issues management and strategic communications planning and consultation with varying areas of emphasis depending upon incumbent’s specific assignment. Is accountable for comprehensive programmatic planning and management. Operates with considerable independence and flexibility within confines of annual work plan and requires limited project supervision and oversight. Works closely and in collaboration with assigned Brown University Health senior leaders to identify strategic marketing priorities. Plans and manages portion of departmental budget related to his/her assigned area(s) of activity. May provide guidance to support personnel assigned to related projects

.Brown University Health employees are expected to successfully role model the organization's values of Compassion, Accountability, Respect, and Excellence as these values guide our everyday actions with patients, customers and one another

.

In addition to our values, all employees are expected to demonstrate the core Success Factors which tell us how we work together and how we get things done. The core Success Factors includ

e

Instill Trust and Value Differences Patient and Community Focus and Collabor

ate

RESPONSIBILIT

• IES:Assumes principal staff responsibility for major communications and/or marketing programs or projects, including identification of communications or marketing problems and opportunities, assessment of avenues of approach to given communications or marketing needs, development and conduct of market research projects, preparation of marketing plans, stakeholder communications strategies and/or annual communications plans pertinent to incumbent’s assigned areas, execution of such plans and measurement of marketing and/or communications resu
• lts.Maintains regular contact with selected institutional and departmental clients to gather news and information about client department activities, achievements and pl
• ans.May have similar regular contacts with external stakeholder groups. Shares information gained by such contacts with other teams in the marketing and communications department, including Public Relations, Internal Communications, Project Management, Content and Digital/Web, as well as other Brown University Health departments including strategic planning and government relations, to support quality improvement and program developm
• ent.Works collaboratively with Marketing and Communication teams (Public Relations, Digital Creative, Project Management) to ensure the successful execution of marketing communication strateg
• ies.Works with Project Management to continually identify opportunities for process improvement from project intake, to production and distribution to attain maximum resource productivity and most efficiently meet clients' objecti
• ves.Responsible for overall corporate publications, total marketing and communications support for specified Brown University Health service lines (pediatrics, cardiac services, et
• c.).Provides clients with consultation in market research, marketing communications (including traditional, digital and earned media opportunities), sales/physician outreach, product and program development, communications planning, events support, writing and editing, surveying and program evaluat
• ion.lans, manages and implements varied senior level activities to support full range of marketing requirements of assigned clients, including development and implementation of market research, marketing plan development, advertising and marketing communications (including traditional, digital and earned media), product and program design, sales/physician outreach and creative services management and implementat
• ion.For major projects, assumes the development of comprehensive, long-term marketing strategy, including financial and volume tar
• getsPresents or assists with presentation of interim findings and final marketing plans to obtain input approval from Senior Vice President, Marketing and Communications, management team and other system affiliate clinical, executive, and Board leaders
• hip.Develops, tracks and revises overall marketing budgets to support assigned clie
• nts.Organizes and conducts market research (both quantitative and qualitative, as appropriate) to identify market perceptions and opportunities related to major clients and projects and to guide development of appropriate strategies and tact
• ics.May organize sales plans and undertake direct sales contacts with referral sources, insurers, patients or other custom
• ers.Participates in creative development process for marketing communications efforts including digital, social media, print collateral, print, broadcast, outdoor and online advertising and other promotional approac
• hes.Supervises, in conjunction with project management, the overall execution of marketing communications strategies and tact
• ics.Develops, monitors and regularly reports outcomes of process to track marketing and communications plan resu
• lts.Develops expertise in and monitors national, regional and local trends affecting assigned issues such as health care reform, not-for-profit tax exempt status, executive compensation, community benefit activities, labor relations and other policy iss
• ues.Contributes to department's issues files in assigned areas. Provides support and guidance to others in department related to assigned issues and serves as resource to clients and media in these iss
• ues.Adheres to departmental procedures for defining project priorities, schedules, key messages, budgets and evaluati
• ons.As projects are concluded, assures principal client(s) is surveyed to determine satisfaction with consultative services, adherence to schedule and budget and to elicit suggestions for methods to improve similar future effo
• rts.Plans and manages that portion of departmental budget related to his/her assigned area(s) of activ
• ity.Provides staff support for special projects, research endeavors, news conferences, special events, etc., as reques
• ted.Participates as a strategic team contributor in planning, reviewing, and sharing information related to assigned proje
• cts.Mentors and helps support junior staff in the ongoing management and maintenance of day-to-day activit
• ies.Participates in ongoing professional activities and affiliations to maintain current knowledge of developments in the field of marketing and communications, with special emphasis on digital communicati
• ons.Chairs, organizes or participates in departmental or institutional committees and work gro
• ups.Represents Brown University Health and its institutional partners in a variety of situations, including external committees and work gro
• ups.Performs other duties as assig

ned.

MINIMUM QUALIFICAT

• IONS:Bachelor's Degree in marketing, communications, or related field required; advanced degree des
• ired.Broad knowledge of marketing and communications planning and management advertising development and production, writing, editing; expertise in health care industry trends and issues highly desir
• able.Minimum of five years experience with demonstrated ability in intermediate level communications management, corporate or agency writing/editing and account service, marketing and/or media relations, preferably in health care setting or for health care cli
• ents.Demonstrated organizational communications, project coordination, marketing and/or public affairs skills required. Excellent communication and presentation sk

ills.

SUPERVISORY RESPONSIBILITY

None.