MARKETING MANAGER/DIRECTOR for a Successful CA Home Improvement Co.

COMPANY OVERVIEW

Black Diamond Paver Stones & Landscape, Inc. is a proven $50 Million California home improvement company. We separate ourselves from the rest of the industry with a higher standard of product quality, value and customer service developed through our superior marketing campaigns.

For 20 years, our company has helped 10,000+ homeowners transform their outdoor living environments while achieving an A+ rating with the Better Business Bureau. We also have an excellent reputation on YELP, Google, and Angie's List, as well as maintaining a Diamond Certification. We have multiple satellite offices throughout the Bay Area, Sacramento, Southern California. and now Arizona. To learn more about our co, please visit our website at: www.BlackDiamondLandscape.com.

Position Overview

Black Diamond Paver Stones & Landscape, Inc. is looking for a Marketing Manager/Director to drive the company’s continued success and growth. The ideal, successful candidate thrives in a fast-paced, collaborative environment and will drive tangible results. They are a high-level strategic thinker with experience in lead generation, sales, and sales management. The Marketing Manager/Director manages the marketing budget of 2+ million from research and planning to analysis and execution.They are a seasoned, confident team leader who will oversee Black Diamond’s marketing, branding, social media, website, communication co. events and internal sales promotion.

This position is located on-site at our San Jose office. This is not a telecommuting/remote position nor hybrid. Black Diamond will not pay for relocation expenses.

Responsibilities

• Evaluate current market conditions to ensure Black Diamond’s marketing campaigns are successful to capture additional customers and meet monthly budgets.
• Develop and spearhead marketing programs to generate sales leads and measure lead flow effectiveness; incorporating appropriate channels (i.e., web, print, email, online, etc) to meet developed business objectives.
• Effectively manage the marketing team and provide staff training development and accountability as needed.
• Develop, implement and manage the Sales Promotion responsibilities of Black Diamond.
• Scope and manage project/program, monthly and annual budget(s).
• Define and conduct market research, including identification of market opportunities, campaign/program/service/event analysis and ROI/COS. Make strategic decisions based on results.
• Oversee event management of multiple company events to support our team and marketing objectives.
• Manage key vendor and consultant relationships.
• Lead the strategy and voice of social media publicity/stewardship materials and communications.
• Oversee the continuous update, development and enhancement of the website, digital footprint, and social media outlets.
• Uphold and communicate company branding standards, that create consistency and recognition across all communications and marketing platforms.
• Serve and communicate effectively, as the liaison between marketing and other departments to support the implementation of Black Diamond’s overall marketing strategy.

REQUIREMENTS AND CORE COMPETENCIES

• BA required; MBA or MA degree preferred.
• 10+ years’ experience in marketing; 7+ years in a management role of 2 or more direct reports.
• Excellent attention to detail, editing, organizational, forethought, pro-activity, and follow-up skills are essential.
• A team player with a positive attitude and extensive, proven, successful Sales and/or Sales Promotion experience is a must for this position.
• Coachable with the adaptability, initiative and ability to adjust to changes as needed.
• Superior verbal and written communication and proven presentation skills, design skills, team building, and interpersonal skills.
• Excellent project management experience with the ability to simultaneously manage multiple projects successfully.
• Strong data analysis and market research skills to inform strategic decisions.
• Proven ability to solve open-ended problems and work cross-functionally to implement initiatives.
• Demonstrated experience in integrated marketing strategy and execution across channels including digital and print.
• Understanding of key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results and consumer trends, and ability to translate results into actionable insights for the marketing team.
• Advanced knowledge in Google Suite and Excel.
• High level experience with Google, YELP, Facebook, and other digital platforms would be beneficial.
• Previous industry and expansion experience is a plus.

COMPENSATION

• $125,000 - $149,000+ including salary, overrides and bonuses, based on experience and departmental success
• An opportunity for advancement to the Marketing Director position quickly, including a pay increase with experience and the demonstration of consistent achievement of budgets, success and leadership
• Benefits including medical, dental and vision insurance, paid vacation and 401K contribution

PHYSICAL REQUIREMENTS

• Keyboarding/using a computer (frequently)
• Communicating via phone, text, and email (constantly)
• Regularly required to discuss and exchange information (constantly)

Candidate must be a Bay Area resident. This position is onsite at our San Jose headquarters. No telecommuting/remote work.

Job Type: Full-time

Pay: $125,000.00 - $149,000.00 per year

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Application Question(s)

• Will you be able to reliable commute to San Jose, CA 5 days per week for this job?

Education

• Bachelor's (Required)

Experience

• Marketing management: 10 years (Required)

Work Location: In person