SEO Specialist

Job Title: SEO Specialist

Location: Matawan, NJ

Department: Marketing & Digital Strategy

Reports To: Director of Marketing

About Alliance Health System

Alliance Health System provides practice management and administrative support services that enable medical professionals to focus on patient care while delivering superior outcomes. We are driven by excellence, defined by outcomes, and committed to a culture of continuous learning and growth. Our team works collaboratively to create effective strategies that support our clients and the communities we serve.

Position Summary

As an SEO Specialist at Alliance Health System, you’ll play a hands-on role in executing and optimizing SEO initiatives that improve organic visibility and drive measurable growth. You will collaborate closely with content, web development, and marketing teams to implement best practices across our digital properties while ensuring strong technical performance, keyword alignment, and content optimization. This role is ideal for someone who thrives on translating SEO strategy into execution—and wants to grow in a fast-moving healthcare management environment dedicated to delivering exceptional results.

Key Responsibilities

Execute SEO initiatives to improve organic traffic, search rankings, and site visibility in alignment with organizational goals.

Perform keyword research and competitive analysis to identify opportunities for content creation, optimization, and growth.

Optimize on-page elements including titles, meta descriptions, headers, internal linking, and page structure to improve search performance.

Conduct technical SEO audits and implement improvements related to site structure, indexing, crawlability, redirects, and page performance.

Partner with content, web development, and marketing teams to integrate SEO best practices across campaigns, pages, and content strategies.

Monitor, analyze, and report on SEO performance using tools such as Google Analytics, Search Console, and other SEO/analytics platforms.

Identify and resolve SEO issues that impact performance, user experience, and search visibility.

Stay current with industry trends, search algorithm updates, and evolving SEO best practices to maintain competitiveness and drive continuous improvement.

Qualifications

Required

Bachelor's degree in Marketing, Communications, Business, or a related field.

2+ years of experience in SEO, digital marketing, or a related role, with demonstrated success improving organic performance through execution and optimization.

Working knowledge of technical and on-page SEO best practices, including keyword targeting, content optimization, and site structure fundamentals.

Experience with SEO tools and reporting dashboards (e.g., Google Analytics, Search Console, SEMrush/Ahrefs, Moz, Screaming Frog, etc.).

Strong organizational skills and attention to detail with the ability to manage multiple priorities and deadlines.

Excellent verbal and written communication skills and a collaborative working style.

Preferred

Experience working in healthcare or professional services environments.

Familiarity with CMS platforms (e.g., WordPress), HTML/CSS fundamentals, and technical SEO diagnostics.

Experience supporting local SEO efforts (Google Business Profiles, location pages, citations, reviews).

Why Join Us

At Alliance Health System, we provide an excellent opportunity to learn and grow while delivering meaningful impact. You’ll be part of a team that values collaboration, innovation, and continuous improvement — all while helping shape the way healthcare services are experienced online. We offer competitive compensation, a supportive environment, and clear pathways for professional development as part of our commitment to your success.