Digital Marketing Operations Manager

Job Description You will be working on a flexible hybrid schedule as part of Fidelity’s dynamic working arrangement. What You’ll Do As the Digital Marketing Operations Manager, you will play a key role in supporting Fidelity’s corporate event program through expert use of marketing automation, CRM, and event management platforms. You’ll manage end-to-end campaign execution, collaborate across teams, and ensure seamless integration of digital tools to drive marketing effectiveness and client engagement. Digital Marketing Operations Manager (*Corporate Events Focus) What You’ll Do As the Digital Marketing Operations Manager, you will play a key role in supporting Fidelity’s corporate event program through expert use of marketing automation, CRM, and event management platforms. You’ll manage end-to-end campaign execution, collaborate across teams, and ensure seamless integration of digital tools to drive marketing effectiveness and client engagement. Corporate Event Program & MarTech Platform Support Lead the build, execution, and optimization of digital campaigns supporting Fidelity’s corporate events, including webinars, conferences, and client programs. Manage event-related workflows and integrations across Marketo, Salesforce, CVENT and Zoom Events, ensuring accurate data flow and campaign tracking. Set up and manage virtual and hybrid events using Zoom Events, including multi-hour virtual conferences and shorter webcast-style sessions. Ensure registrant data is synced across platforms (Zoom Events → Marketo, CVENT, Salesforce) to enable seamless follow-up and reporting. Collaborate with internal stakeholders to define event requirements, timelines, and deliverables. Ensure consistent branding and messaging across all event-related communications and assets. Provide strategic input on event marketing automation and audience segmentation. Marketing Automation & Sales Enablement Execute multi-channel marketing campaigns using Marketo, including email, landing pages, and nurture programs. Support Salesforce CRM integration to align marketing efforts with sales outreach and lead management. Partner with Sales and Enablement teams to deliver content and tools that support the buyer’s journey. Maintain and optimize Fidelity’s content library and digital assets. Project Management & Campaign Execution Own the end-to-end project management of digital marketing initiatives, with a focus on performance-related materials and event campaigns. Coordinate with IT and data teams to ensure accurate and timely data management for campaign execution. Automate content production workflows to improve efficiency and scalability. Ensure all campaigns are delivered on time, within scope, and aligned with business objectives. Marketing Effectiveness & Reporting Monitor and report on campaign performance, including email metrics, event engagement, and lead conversion. Conduct post-event and post-campaign analysis to identify insights and areas for improvement. Implement A/B and multivariate testing to optimize campaign outcomes. Share actionable insights with stakeholders to inform future strategies. Digital Innovation & Subject Matter Expertise Act as a digital SME for marketing operations, bringing expertise in automation, CRM, and event technology. Collaborate with cross-functional teams including Sales, IT, Finance, and Business Analytics to drive innovation. Define and document business requirements for new marketing initiatives and platform enhancements. Stay current with industry trends in digital marketing, MarTech, and event technology to ensure Fidelity remains a leader in the space. What We’re Looking For Bachelor’s degree in Marketing, Business, or related field; equivalent experience considered. 3+ years of experience in marketing operations, event marketing, or project management. Hands-on experience with Marketo, Salesforce, CVENT, and Zoom Events is essential. Experience setting up multi-hour virtual events and webcasts using Zoom Events, with registrant syncing across platforms. Familiarity with Zoom Meetings, Webex, BlueJeans, and GoToWebinar is a plus. Experience in the financial services or wealth management industry is highly desirable. Familiarity with sales enablement tools (e.g., Seismic) and content production platforms (e.g., Adobe Creative Suite) is an asset. Certifications such as Marketo Certified Expert, Salesforce Admin, or PMP are considered strong assets. The Expertise You Bring Strategic thinker with a passion for digital marketing and event execution. Strong communication and stakeholder management skills. Proven ability to manage multiple projects and deadlines in a fast-paced environment. Analytical mindset with experience in campaign reporting and optimization. Collaborative and proactive approach to problem-solving and innovation. Total Rewards That Reflect Your Impact We believe exceptional work deserves exceptional recognition. That’s why we offer a competitive compensation package designed to support your success today—and your financial well-being tomorrow. For this role, your total rewards include: Base Salary: A competitive annual range of $75,000 to $95,000, based on your experience and qualifications. Performance Bonus: Eligible for a discretionary bonus that rewards your contributions and results. RRSP Contribution: After 6 months of employment, we invest in your future with an RRSP contribution—no employee matching required. We’re proud to offer a compensation package that aligns with provincial pay transparency requirements. This posting represents an existing vacancy within our organization—an opportunity to step into a role where your talents will make a meaningful difference. Current work authorization for Canada is required for all openings. Fidelity Canada is an equal opportunity employer Fidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans’ status, Aboriginal/Native American status or any other legally-protected ground. Accommodation during the application process Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at [email protected]. By applying to this job, you are consenting to receive an automated acknowledgement of your application. Some of the ways we’ll help you feel valued and supported as part of our team: Flexible working arrangements - 100% remote, hybrid, and in office options Competitive total compensation, including company contributions to your group RRSP without a matching requirement from you Comprehensive health benefits that start on your first day, with 100% employer-paid premiums, that include up to $5000 annually for mental health services and therapy We care a lot about fostering a compassionate, people-centric culture, and are proud to have been named one of Canada’s Top 100 employers for the last five years. Parental leave top-up to 100% of your salary for a period of 25 weeks.Up to $650 for home office equipment.Generous time off policy, including 2 paid days annually to volunteer at a charity of your choice.Diversity and inclusion programs, including an active network of Employee Resource Groups.Extensive professional development opportunities, including access to over 11,000 training and development courses, tuition reimbursement, and monetary rewards for completing a required designation. Fidelity Canada is an equal opportunity employer Fidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans’ status, Aboriginal/Native American status or any other legally-protected ground. Accommodation during the application process Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at [email protected]. No telephone inquiries or agencies please. We thank all applicants for their interest, please be advised that only those selected for an interview will be contacted. Why Work at Fidelity? We are proud to be recipients of the following: Awards • Canada's Top 100 Employers o Greater Toronto's Top Employers o Canada's Top Family-Friendly Employers o Canada's Top Employers for Young People • Great Place To Work® Certified o Best Workplaces for Inclusion o Best Workplaces for Mental Wellness o Best Workplaces for Today's Youth o Best Workplaces for Women o Best Workplaces in Financial Services & Insurance o Best Workplaces in Ontario o Best Workplaces with Most Trusted Executive Teams • LinkedIn Top Companies in Canada • Human Resource Director (HRD) - Best Place To Work o HRD - 5-Star Benefit Program o HRD - 5-Star Diversity & Inclusion Employer Designations • Canadian Compassionate Companies – Certified • Benefits Canada's Workplace Benefits Award - Future of Work Strategy • TalentEgg National Recruitment Excellence Award - Special Award for Diversity & Inclusion in Recruiting • Canadian HR Reporter's Most Innovative HR Team À propos de nous Fidelity Canada est un employeur de choix pour les personnes talentueuses à la recherche de possibilités de carrières enrichissantes dans le secteur des services financiers. Nous cherchons des individus qui désirent maximiser leur potentiel et relever des défis dans tous les aspects de leur vie professionnelle. Pour aider les membres de notre personnel à exceller dans leur rôle chez Fidelity, nous leur offrons ce qu’il y a de mieux en termes de formation, de ressources et de soutien tout au long de leur carrière. Nous sommes là pour les aider à se dépasser. Nous sommes ravis que vous considériez une carrière chez Fidelity. La section Explorer les possibilités de notre site Web a été conçue pour vous aider à parcourir nos offres d’emploi. Notre site est facile à utiliser – il suffit de prendre quelques minutes pour vous créer un profil qui vous aidera à trouver l’emploi qui vous convient. Votre profil est automatiquement associé à des postes disponibles et lorsqu’il y a compatibilité, vous recevez un avis par courriel. Vous avez aussi la possibilité de parcourir notre liste d’emplois avant de créer votre profil. Fidelity Canada invite et encourage les demandes d’emploi des personnes handicapées. Des mesures d’adaptation sont offertes sur demande aux candidats pendant le processus de sélection. Pour demander une telle mesure, veuillez envoyer un courriel à [email protected]. Fidelity respecte la confidentialité de vos renseignements. Consultez notre politique de confidentialité et de protection des données.