Ecommerce Coordinator

Summary

At the crossroads of fashion and sport, Lacoste creates and

liberates movement. Both universal and timeless, the brand transcends cultures

and generations, elevating the crocodile as a rally sign.

An iconic French brand present in nearly 100 countries,

Lacoste stand out for its unique know-how in each of its areas of expertise,

from garment factory to omnichannel distribution.

At Lacoste, elegance goes beyond style. This elegance guides

all of its actions and its social and environmental commitments.

Working at Lacoste is belonging to a community of 8,500

employees on the move to build the future. Committed to making equal

opportunities a reality and to revealing potential, the company brings together

talents from all walks of life, embracing their differences.

Lacoste is one of the inspiring brands driven by passionate

people within the MF Brands Group, alongside Aigle, Gant, Tecnifibre and the

Kooples (http://mf-brands.com/).

About the Role

We are seeking a highly organized and detail-oriented

Ecommerce Coordinator to join the Lacoste Digital team. This individual will

support the end-to-end execution of product go-live and digital merchandising

processes, ensuring that new products are launched accurately and on time

across our e-commerce channels in the US and Canada. The Ecommerce Coordinator

will also play a key role in supporting marketing efforts, product reporting,

and overall site quality assurance. This role will work cross-functionally to

deliver a seamless and compelling online customer experience that supports

seasonal product strategies and business objectives.

Key Responsibilities

• Product Go-Live: Manage end-to-end product catalog setup

utilizing Salesforce Commerce Cloud, ERP, and Product Information Management

(PIM) systems, including product copy, imagery, categorization, and sorting

attribution.

• Reporting: Track and communicate go-live status weekly,

ensuring timely product launches in coordination with cross-functional teams.

• Site Quality Assurance: Conduct daily comprehensive audits

to ensure accuracy of onsite copy, product attribution, navigation, and sort

and filter options.

• Merchandising: Oversee catalog maintenance, category

curation, and on-site storytelling. Identify storytelling opportunities based

on the seasonal assortment and competitive landscape. Assist the E-Commerce

Manager in conducting regular A/B tests to optimize conversion and customer

experience.

• Digital Marketing: Provide product and linking needs for

email and SMS marketing campaigns under the guidance of the E-commerce Manager,

updating as needed based on business needs.

• Competitive Analysis: Conduct weekly competitive analysis

for digital merchandising.