Summary

At the crossroads of fashion and sport, Lacoste creates andliberates movement. Both universal and timeless, the brand transcends culturesand generations, elevating the crocodile as a rally sign.

An iconic French brand present in nearly 100 countries,Lacoste stand out for its unique know-how in each of its areas of expertise,from garment factory to omnichannel distribution.

At Lacoste, elegance goes beyond style. This elegance guidesall of its actions and its social and environmental commitments.

Working at Lacoste is belonging to a community of 8,500employees on the move to build the future. Committed to making equalopportunities a reality and to revealing potential, the company brings togethertalents from all walks of life, embracing their differences.

Lacoste is one of the inspiring brands driven by passionatepeople within the MF Brands Group, alongside Aigle, Gant, Tecnifibre and theKooples (http://mf-brands.com/).

About The Role

We are seeking a highly organized and detail-orientedEcommerce Coordinator to join the Lacoste Digital team. This individual willsupport the end-to-end execution of product go-live and digital merchandisingprocesses, ensuring that new products are launched accurately and on timeacross our e-commerce channels in the US and Canada. The Ecommerce Coordinatorwill also play a key role in supporting marketing efforts, product reporting,and overall site quality assurance. This role will work cross-functionally todeliver a seamless and compelling online customer experience that supportsseasonal product strategies and business objectives.

Key Responsibilities

Product Go-Live: Manage end-to-end product catalog setuputilizing Salesforce Commerce Cloud, ERP, and Product Information Management(PIM) systems, including product copy, imagery, categorization, and sortingattribution.
Reporting: Track and communicate go-live status weekly,ensuring timely product launches in coordination with cross-functional teams.
Site Quality Assurance: Conduct daily comprehensive auditsto ensure accuracy of onsite copy, product attribution, navigation, and sortand filter options.
Merchandising: Oversee catalog maintenance, categorycuration, and on-site storytelling. Identify storytelling opportunities basedon the seasonal assortment and competitive landscape. Assist the E-CommerceManager in conducting regular A/B tests to optimize conversion and customerexperience.
Digital Marketing: Provide product and linking needs foremail and SMS marketing campaigns under the guidance of the E-commerce Manager,updating as needed based on business needs.
Competitive Analysis: Conduct weekly competitive analysisfor digital merchandising.

Qualifications

Experience

1–2 years of experience in e–commerce, visualmerchandising, or marketing, ideally within the fashion industry.

Technical Skills

Experience with e-commerce platforms (e.g., SalesforceCommerce Cloud, Shopify), ERP, and PIM systems a plus
Proficiency in Microsoft Excel (VLOOKUPs, pivot tables)
Strong analytical skills and experience using tools likeGoogle Analytics or Looker a plus

Soft Skills

Thrives in a fast-paced, collaborative environment
Strong written and verbal communication skills
Excellent organization, problem solving, and attention todetail

Core Values

Play As One Team

Showing respect towards everyone
Commitment for the team’s work and decisions

Play With Elegance

Striving for excellence
Treating others with fair play and humility

Play By Daring

Having the courage to speak up, experiment and takeinitiative
To explore new opportunities

Play With Tenacity

Constantly seek continuous improvement

Learning from our failures

At Lacoste, we’re committed to building the best team wecan. We hire for potential and support every team member through each step oftheir career development. Building a diverse, equitable, and inclusive spacefor our team to think differently and push the status quo is incrediblyimportant to us; and we strive to use these guiding principles as thefoundation for how we interact with each other, how we build our business, andhow we hold ourselves accountable to our core values.

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Ecommerce Coordinator