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Paid Media Strategist (Google & Meta) | Ecommerce | Remote | $70–80K + Benefits

White Bay Recruitment

Job details

Posted 13 March 2026

DisciplineMarketing / PR

Reference3477768

Consultant

Michael Perry

Director of Canada / North America

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Paid Media Strategist (Google & Meta) | Ecommerce | Remote | $70–80K + Benefits | Eastern Time Hours

Job description

Paid Media Strategist (Google & Meta) | Ecommerce | Remote | $70–80K + Benefits | Eastern Time Hours

About the Agency

This isn’t your average digital shop running cookie-cutter campaigns. They’re a performance-obsessed, data-driven team helping eCommerce, healthcare, and service-based brands turn clicks into customers. Strategy meets creativity here, where analytics and bold ideas collide. The culture is fast-paced, supportive, and allergic to buzzwords. If it doesn’t drive growth, it doesn’t fly.

The Opportunity

They’re on the hunt for a Paid Media Strategist who eats Google and Meta ads for breakfast. Someone who can plan, launch, and scale campaigns that don’t just look good on paper, they deliver results. You’ll own media strategy for multiple clients, managing six-figure monthly spends, optimising in real time, and constantly pushing ROAS north.

What You’ll Be Doing

  • Manage and grow multi-channel ad campaigns across Google Search, Display, Shopping, YouTube, Performance Max, and Meta platforms.
  • Research, test, and refine keywords, audiences, and targeting strategies that actually convert.
  • Craft compelling ad copy and visuals that get the click, and the sale.
  • Build and maintain tracking setups through GA4, Google Tag Manager, and native platform tools.
  • Analyse campaign data, surface insights, and make recommendations that improve ROI.
  • Deploy advanced paid tactics: retargeting, segmentation, automated bidding, and lookalike audiences.
  • Report clearly and confidently, no fluff, just facts and actionable next steps.

What You’ll Bring

  • 3+ years of hands-on experience running Google Ads and Meta Ads (agency side strongly preferred).
  • Current Google Ads Certification.
  • Deep understanding of GA4, Tag Manager, and conversion tracking logic.
  • Proven success managing $200K+ monthly budgets.
  • Familiarity with other social channels is a plus (TikTok, Pinterest, LinkedIn, etc.).
  • A natural curiosity for testing, learning, and making campaigns better week after week.

This role is 100% remote, but aligned to Eastern Time. You’ll join a sharp, collaborative team where ideas move fast and data drives decisions. Expect autonomy, transparency, and a clear path to expand into broader cross-channel media leadership.

If you want to do meaningful work, not just manage impressions, this is your shot.

#welcometowhitebay

#michaelperry

Job Type

Job Type
Full Time
Location
Canada

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