Digital Marketing Manager, E-commerce Growth

Job Description

Our client, a rapidly expanding e-commerce enterprise, is searching for a highly strategic and results-driven Digital Marketing Manager to spearhead their online growth initiatives. This role is based in Cincinnati, Ohio, US, and operates on a hybrid model, requiring a balance of in-office collaboration and remote work flexibility. You will be responsible for developing, implementing, and optimizing comprehensive digital marketing campaigns across various channels to drive customer acquisition, engagement, and conversion. Your expertise will be critical in managing and enhancing our online presence, ensuring consistent brand messaging, and achieving ambitious performance targets. Key responsibilities include overseeing SEO/SEM strategies, managing paid social media advertising, executing email marketing campaigns, and exploring innovative digital marketing opportunities. You will analyze market trends, competitor activities, and customer behavior to identify new avenues for growth and refine existing strategies. Collaboration with cross-functional teams, including sales, product development, and creative, will be essential to ensure integrated campaign execution and maximum impact. You will manage the digital marketing budget, allocating resources effectively to maximize ROI and track key performance indicators (KPIs) rigorously. A strong focus on data analysis and reporting is required to derive actionable insights and continuously improve campaign performance. The ideal candidate will possess a deep understanding of the digital marketing landscape, with a proven ability to translate business objectives into successful marketing strategies. Excellent project management skills, a creative mindset, and strong leadership capabilities are essential for this role. You will be instrumental in shaping our brand's digital footprint and driving significant revenue growth. This is an exciting opportunity to join a forward-thinking company and make a tangible impact on its success.

Responsibilities

• Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, email, and other relevant channels.
• Manage and optimize paid advertising campaigns to achieve target CPA and ROAS.
• Oversee content strategy and creation for digital platforms, ensuring brand consistency and engagement.
• Analyze website traffic, campaign performance, and customer data to identify trends and opportunities for optimization.
• Collaborate with product and sales teams to align marketing efforts with business goals.
• Manage the digital marketing budget and allocate resources effectively.
• Stay abreast of the latest digital marketing trends, tools, and best practices.
• Report on campaign performance and key metrics to senior management.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in digital marketing, with a focus on e-commerce.
• Proven success in developing and executing successful digital marketing campaigns.
• Strong understanding of SEO, SEM, social media marketing, email marketing, and content marketing.
• Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
• Experience with CRM and marketing automation platforms.
• Excellent analytical, communication, and project management skills.
• Ability to work effectively in a hybrid team environment.