Director of Digital Marketing

A company is looking for a Director of Digital Marketing & Ecommerce.

Key Responsibilities

Develop and execute a comprehensive digital marketing strategy to enhance brand visibility and customer engagement

Oversee paid media strategy, analytics, and budget management across various platforms

Lead e-commerce analytics and conversion rate optimization efforts to drive traffic and revenue growth

Required Qualifications

Bachelor's degree in Marketing, Communications, Computer Science, or a related field

5+ years of digital marketing experience, with at least 3 years in a leadership role

Cannabis industry experience preferred

Advanced proficiency in Google Analytics 4, Google Tag Manager, Meta Business Manager, and Google Ads

Deep understanding of digital marketing channels including SEO, SEM, and paid social