Paid Ads Manager (Facebook/Google/Programmatic) needed for managing agency client campaigns

Job Title: Paid Media Campaign Manager (Contractor, Part-Time)

Job Overview: We are seeking an experienced Paid Media Campaign Manager to oversee, launch, and optimize multi-channel digital advertising campaigns across platforms, including Google Ads, Meta Ads, TikTok Ads, and programmatic networks. This part-time contractor role requires roughly 10 hours per week available during EST hours and focuses solely on campaign management, tracking setup, and performance reporting. No creative development is involved.

Responsibilities

• Campaign Strategy & Launch:
• Develop and implement paid media strategies across Google Ads, Meta Ads, TikTok Ads, and programmatic platforms.
• Set up campaigns to align with client goals and KPIs.
• Ensure tracking, tagging, and all necessary components are correctly configured before launch.
• Optimization & Management:
• Monitor, analyze, and optimize campaign performance to achieve maximum ROI.
• Adjust bids, targeting, and ad placements based on performance data.
• Troubleshoot any issues related to campaign delivery or tracking.
• Performance Reporting:
• Prepare detailed weekly reports highlighting campaign outcomes, insights, and recommendations for improvement.
• Communicate performance data effectively to clients or internal stakeholders.
• Tracking & Analytics:
• Implement and maintain tracking systems, such as Google Tag Manager and pixel installations, to ensure accurate data collection.
• Collaborate with web teams to verify tracking accuracy.
• Collaboration & Communication:
• Maintain timely communication regarding campaign progress, challenges, and outcomes.

Qualifications

• Proven experience managing Google Ads, Meta Ads, TikTok Ads, and programmatic advertising.
• Expertise in setting up and launching digital advertising campaigns, including tracking and analytics.
• Strong analytical skills with experience interpreting performance data and making data-driven optimization decisions.
• Proficiency in advertising platforms’ dashboards, Google Analytics, and campaign reporting tools.
• Excellent project management skills with the ability to manage multiple campaigns simultaneously.
• Strong communication skills for reporting and collaborating with team members and stakeholders.

Preferred

• Experience with advanced programmatic platforms and familiarity with third-party tracking solutions.
• Certification in Google Ads, Meta Blueprint, or relevant advertising platforms.

Contract Details

• Hours: 10 hours per week
• Type: Contractor (part-time)