Director Brand Home

Join Foreign Affair Winery/Corby Spirit : Where Moments Matter

At Corby we’re more than a company - we’re curators of unforgettable moments. Our portfolio boasts some of Canada’s most iconic and award-winning brands, including J.P. Wiser’s, Lot No. 40, Pike Creek, and Gooderham & Worts Canadian whiskies, Polar Ice vodka, Lamb’s rum, Ungava gin, McGuinness and Cabot Trail liqueurs, Ace Beverage Group’s Cottage Springs, Cabana Coast, Liberty Village, and Good Vines, and Foreign Affair wines. But that’s just the beginning.

Through its affiliation with Pernod Ricard SA, Corby represents leading international brands such as Absolut vodka, Jameson and Redbreast Irish whiskies, The Glenlivet, Chivas Regal, Ballantine’s and Aberlour Scotch whiskies, , Altos tequila, Malibu and Havana Club rums, Kahlua liqueur, Skrewball Peanut Butter whiskey, Jefferson’s and Rabbit Hole bourbon whiskies, Del Maguey Single Village mezcal, Beefeater and Malfy gins, and Perrier-Jouët and Mumm champagnes, – making our portfolio the most comprehensive in the market.

Why Choose Us?

Igniting Conviviality: Derived from the French word “convivialité,” our ethos centres on human connection, authenticity, and friendliness. We create moments that matter, starting with how we work together.

Progressive Opportunities: Fuel your ambition with outstanding career prospects and rewards. Whether you’re a seasoned professional or just starting your journey, we’re invested in your growth.

Guided by our 4 core values: (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business!

Learn about our rich heritage by clicking HERE for Corby and HERE for Hiram Walker.

Join us at Corby and Hiram Walker, where every day is an opportunity to make a difference.

The salary range for this role is $70,000.00 to $74,000.00. Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position.

This is an onsite position based at our winery in Vineland Station. We welcome applications from candidates who live within commuting distance or who are open to relocating to the area.

Job Summary

As Director, Brand Home and Direct to Consumer, you will bring the story of Foreign Affair Winery to life through exceptional visitor experiences and engaging digital connections. This role leads the strategy and execution of all direct-to-consumer channels, including the Visitor Centre, Wine Club, and eCommerce, with a focus on building lasting relationships with wine lovers and driving sustainable growth. You will shape how guests discover, experience, and connect with the brand—both onsite and online. This is an opportunity to blend hospitality, marketing, and commercial strategy to create memorable experiences that inspire loyalty and demand.

Who will love this job

This role is ideal for a strategic and creative leader who is passionate about hospitality, storytelling, and building meaningful consumer connections. You thrive in a dynamic environment where you can combine data-driven decision-making with innovative experiences that elevate a brand. You enjoy collaborating across teams and empowering others to deliver exceptional service. If you are energized by turning visitor moments into lifelong brand loyalty while growing a business, this role will be especially rewarding.

What you’ll do

• Develop and lead the annual direct-to-consumer strategy for the winery, driving growth across the Visitor Centre, Wine Club, and eCommerce channels while meeting revenue and retention targets.
• Partner closely with the Brand team to translate brand positioning into engaging, consistent experiences across all consumer touchpoints at the winery and online.
• Collaborate with Digital teams to build a seamless consumer journey that strengthens engagement and supports the growth and fulfillment of eCommerce sales.
• Design and deliver memorable visitor experiences, events, and programming that increase visitation, deepen brand loyalty, and generate measurable sales growth.
• Lead, coach, and inspire the hospitality and direct-sales teams, creating a culture focused on exceptional guest experiences and strong business results.
• Analyze performance data and consumer insights to continuously optimize direct-to-consumer initiatives, improve retention, and identify new growth opportunities.
• Oversee the planning and execution of winery-hosted hospitality events for media, trade partners, corporate groups, and other key stakeholders

What’s in it for me?

Being part of an inclusive and diverse company where professional development and internal career mobility is front-and-center to our talent strategy. This means your career at Pernod Ricard has many possibilities. You'll be part of a culture that celebrates the rich diversity of our people across the globe and be part of our long-standing commitment to making exceptional products, giving back to our communities, and honoring our responsibility to preserve the environment.

Required qualifications

• Proven experience leading direct-to-consumer, hospitality, or experiential marketing programs, ideally within wine, beverage, hospitality, or luxury consumer brands.
• Demonstrated success developing and executing strategies that drive revenue growth through visitor experiences, membership programs, or eCommerce.
• Strong leadership experience with the ability to coach and develop teams in a guest-focused environment.
• Experience using consumer data and performance metrics to guide strategy, optimize programs, and improve retention
• Exceptional collaboration and communication skills, with the ability to work cross-functionally across marketing, digital, and commercial teams. · Bachelor of Commerce, Bachelor of Arts in Hospitality or Tourism Management, or an equivalent combination of education and relevant experience.
• 7–10 years of experience in tourism, hospitality, or a related industry.
• At least 5 years of experience leading retail, visitor experience, or events programs with demonstrated success driving engagement and sales.
• Proven leadership experience with the ability to coach and develop teams in a guest-focused environment.
• Experience using consumer insights and performance metrics to guide strategy and optimize direct-to-consumer programs.
• Flexibility to work weekends and support winery events or peak visitor periods as needed.

At Corby and Hiram Walker, we’re committed to fostering a workplace that reflects the diversity of the communities we serve. We welcome applications from all qualified individuals and Indigenous peoples, visible minorities, individuals with a disability, and 2SLGBTQIA+ individuals are encouraged to apply.

Our Commitment: Accessible Employment Practices

Pernod Ricard, alongside it’s Canadian affiliates Corby and Hiram Walker, is dedicated to providing accessible employment opportunities. If you require accommodation due to a disability or a medical need during any phase of the recruitment process or want to review our accommodation policies, please reach out to our Human Resources Department at [email protected].

Ontario Applicants: Our practices align with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code.

This posting is for a vacant role.

This recruitment process uses artificial intelligence (AI) tools to match applicant skills with role requirements and qualifications.

Join us in creating a vibrant, inclusive workplace where everyone’s voice matters. Apply today!