Marketing Operations Specialist

📍 Job Overview

Job Title: Marketing Operations Specialist

Company: Tanium

Location: Durham, NC (Hybrid)

Job Type: Hybrid

Category: Marketing Operations

Date Posted: 2026-03-03

Experience Level: 2-5 years

Remote Status: Hybrid (3 days in office per week)

🚀 Role Summary

• Marketing Automation: Manage and optimize the marketing automation platform (Marketo) and its integration with the CRM system (Salesforce) to ensure data accuracy and operational excellence.
• Campaign Execution: Build, test, and execute multi-channel campaigns, including email, nurture programs, forms, landing pages, and event workflows.
• Data Management: Maintain database health through segmentation, enrichment, normalization, and ongoing hygiene processes, while supporting attribution models and performance analysis.
• Lead Management: Support and optimize lead scoring, routing, and lifecycle processes to improve speed-to-lead and conversion rates, ensuring clean and consistent handoff between Marketing and Sales.
• Compliance & Governance: Monitor and support compliance with global data privacy regulations and internal governance standards, promoting privacy-first and security-conscious data practices.

📈 Primary Responsibilities

• Marketing Technology & Systems Administration:
• Administer, optimize, and scale the marketing automation platform (Marketo) and its integration with the CRM system (Salesforce).
• Ensure end-to-end data accuracy, system reliability, and seamless integration across the martech ecosystem.
• Configure, test, and deploy new features, automations, and workflows to support evolving go-to-market needs.
• Troubleshoot technical and data issues across platforms, coordinating with internal teams and vendors as needed.
• Campaign Execution & Workflow Optimization:
• Build, QA, and execute multi-channel campaigns, including email, nurture programs, forms, landing pages, and event workflows.
• Own program setup, operational readiness, and execution timelines to ensure campaigns launch on schedule.
• Partner with cross-functional internal stakeholders to operationalize campaign strategies efficiently.
• Continuously improve campaign workflows through automation, standardization, and documentation.
• Data Management, Reporting & Attribution:
• Maintain database health through segmentation, enrichment, normalization, and ongoing hygiene processes.
• Develop and deliver reporting on campaign performance, funnel metrics, and lead quality.
• Support attribution models and performance analysis to surface insights that improve marketing effectiveness and revenue impact.
• Translate data into clear, actionable insights for marketing and revenue stakeholders.
• Lead Management & Sales Alignment:
• Support and optimize lead scoring, routing, and lifecycle processes to improve speed-to-lead and conversion rates.
• Ensure clean and consistent handoff between Marketing and Sales, aligning on definitions, SLAs, and reporting.
• Partner with Sales and Revenue Operations on reporting, pipeline visibility, attribution, and follow-up processes.
• Compliance, Privacy & Governance:
• Monitor and support compliance with global data privacy regulations (e.g., GDPR, CCPA) and internal governance standards.
• Maintain accurate system documentation and audit-ready records to support compliance and reporting requirements.
• Promote privacy-first and security-conscious data practices across marketing operations.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field; or equivalent industry experience.

Experience: 2+ years of experience in marketing operations, marketing automation, or a related role.

Required Skills

• Hands-on experience with Marketo and Salesforce in a production environment.
• Strong analytical, organizational, and project management skills.
• Ability to manage multiple priorities in a fast-paced, cross-functional environment.

Preferred Skills

• Experience supporting AI-driven marketing automation, personalization, or optimization initiatives.
• Familiarity with advanced segmentation strategies, lifecycle marketing, and personalization frameworks.
• Experience in a global B2B SaaS or enterprise technology environment.

📊 Campaign Portfolio & Results Requirements

Portfolio Essentials

• Demonstrate experience in managing and optimizing marketing automation platforms and CRM integrations.
• Showcase campaign execution skills, including multi-channel campaigns, workflow optimization, and data-driven strategies.
• Highlight data management and reporting capabilities, showcasing campaign performance analysis and attribution modeling.
• Illustrate lead management and sales alignment skills, with examples of improving speed-to-lead, conversion rates, and consistent handoff processes.

Campaign Documentation

• Prepare case studies or presentations detailing campaign strategy, planning, execution, optimization, and results.
• Include metrics and KPIs to demonstrate campaign performance and ROI.
• Showcase cross-functional collaboration and stakeholder communication throughout the campaign lifecycle.

💵 Compensation & Benefits

Salary Range: $55,000 to $160,000 per year (annual base salary range estimate)

Benefits

• Equity Awards
• Medical Insurance
• Dental Insurance
• Vision Plan
• Family Planning Benefits
• Health Savings Account
• Flexible Spending Account
• Transportation Savings Account
• 401(k) Retirement Savings Plan With Company Match
• Life Coverage
• Accident Coverage
• Disability Coverage
• Business Travel Accident Insurance
• Employee Assistance Programs
• Disability Insurance
• Well-being Benefits
• Volunteer Time Off (5 days set aside for community service and volunteering)

Working Hours: 40 hours per week, with a hybrid schedule requiring employees to work in the office at one of the following locations a minimum of three days per week: Addison, TX; Bellevue, WA; Durham, NC; Emeryville, CA; or Reston, VA.

🎯 Team & Company Context

🏢 Company Culture

Industry: B2B SaaS, Enterprise Technology

Company Size: Medium to Large (global presence with multiple locations)

Founded: 2007 (over 15 years of experience in the industry)

Team Structure

• Marketing team size: Medium to Large (multiple marketing operations roles and cross-functional collaboration)
• Reporting structure: Marketing Operations reports directly to the Marketing Leadership team.
• Cross-functional collaboration: Close collaboration with Sales, Sales Operations, and Revenue teams to support pipeline growth and revenue impact.

Methodology

• Research and customer insights: Data-driven approach, leveraging market research, customer feedback, and analytics to inform marketing strategies.
• Campaign planning and growth strategies: Agile and iterative campaign planning process, focusing on continuous optimization and improvement.
• Testing and optimization practices: Regular A/B testing, multivariate testing, and optimization to maximize campaign performance and ROI.

Company Website: www.tanium.com

📈 Career & Growth Analysis

Marketing Career Level: Mid-level Marketing Operations Specialist role, responsible for managing and optimizing marketing automation platforms and CRM integrations to support go-to-market execution and revenue impact.

Reporting Structure: Reports directly to the Marketing Leadership team, collaborating with cross-functional stakeholders to support pipeline growth and revenue impact.

Marketing Impact: Directly influences marketing campaign performance, lead management processes, and data-driven decision-making to improve marketing effectiveness and revenue impact.

Growth Opportunities

• Marketing Career Progression: Proven track record of career progression within the marketing operations function, with opportunities for advancement to senior roles or management positions.
• Skill Development: Continuous learning and development opportunities, including training on advanced marketing automation tools, AI-driven marketing strategies, and data analysis techniques.
• Leadership Potential: Potential for growth into marketing leadership roles, driving strategic initiatives and cross-functional collaboration to support business growth and expansion.

🌐 Work Environment

Office Type: Hybrid work environment, with a minimum of three days in the office per week at one of the five listed locations.

Office Location(s)

• Addison, TX
• Bellevue, WA
• Durham, NC
• Emeryville, CA
• Reston, VA

Workspace Context

• Collaborative workspace with open floor plans and designated team areas.
• Access to marketing tools and technology, including Marketo, Salesforce, and other martech stack components.
• Regular team meetings and cross-functional collaboration to support campaign execution and revenue impact.

Work Schedule: Hybrid work schedule, requiring employees to work in the office at one of the five listed locations a minimum of three days per week, with the remaining days worked remotely.

📄 Application & Interview Process

Interview Process

• Application Review: Initial screening of application materials, focusing on relevant marketing operations experience and campaign portfolio.
• Phone or Video Screen: Brief conversation to assess communication skills, cultural fit, and understanding of the role's requirements.
• On-site Interview: In-depth discussion of marketing operations experience, campaign case studies, and data-driven decision-making processes.
• Final Evaluation: Review of application materials, interview performance, and portfolio presentation to make a final hiring decision.

Portfolio Review Tips

• Campaign Case Studies: Prepare detailed case studies showcasing marketing automation platform management, campaign execution, data management, and lead management processes.
• Metrics Presentation: Highlight key performance indicators (KPIs) and metrics to demonstrate campaign performance, ROI, and data-driven decision-making.
• Company-Specific Considerations: Tailor portfolio and interview preparation to Tanium's B2B SaaS industry context, highlighting relevant marketing strategies and best practices.

Challenge Preparation

• Marketing Automation Platform Exercise: Prepare for a hands-on exercise demonstrating experience with Marketo and Salesforce, focusing on platform management, campaign execution, and data-driven decision-making.
• Cross-Functional Collaboration Exercise: Participate in a scenario-based exercise showcasing collaboration with Sales, Sales Operations, and Revenue teams to support pipeline growth and revenue impact.
• Data Analysis Exercise: Demonstrate proficiency in data analysis and interpretation, presenting insights and recommendations to improve marketing effectiveness and ROI.

🛠 Tools & Technology Stack

Primary Tools

• Marketo: Marketing automation platform for managing and optimizing multi-channel campaigns, lead scoring, and routing.
• Salesforce: CRM system for sales and marketing alignment, lead management, and pipeline visibility.
• Other Martech Stack Components: Various marketing technology tools for data management, analytics, and attribution, such as Google Analytics, Adobe Analytics, and Mixpanel.

Analytics & Attribution

• Google Analytics: Web analytics tool for tracking and analyzing user behavior, campaign performance, and ROI.
• Adobe Analytics: Enterprise-level analytics platform for measuring and optimizing customer experiences across multiple touchpoints.
• Mixpanel: Product analytics tool for understanding user behavior, measuring feature adoption, and optimizing product experiences.

Campaign Management & Automation

• Pardot: Marketing automation platform for creating, executing, and optimizing multi-channel campaigns, with advanced segmentation and personalization capabilities.
• HubSpot: All-in-one marketing automation platform for creating, executing, and optimizing inbound marketing campaigns, with built-in CRM and analytics features.
• Marketo Engage: Account-based marketing (ABM) platform for targeting and engaging high-value accounts, with advanced analytics and attribution capabilities.

👥 Team Culture & Values

Marketing Values

• Data-Driven Decision Making: Prioritize data analysis and interpretation to inform marketing strategies, campaign execution, and optimization.
• Cross-Functional Collaboration: Work closely with Sales, Sales Operations, and Revenue teams to support pipeline growth and revenue impact.
• Continuous Learning & Improvement: Embrace a culture of continuous learning and improvement, staying up-to-date with industry trends and best practices.
• Customer-Centric Approach: Focus on understanding customer needs, preferences, and behaviors to inform marketing strategies and campaign execution.

Collaboration Style

• Cross-Functional Integration: Regularly collaborate with Sales, Sales Operations, and Revenue teams to align on campaign strategies, lead management processes, and pipeline visibility.
• Campaign Review Culture: Conduct regular campaign reviews to assess performance, gather feedback, and optimize strategies.
• Knowledge Sharing Practices: Encourage knowledge sharing and mentorship opportunities to support skill development and career growth.

⚡ Challenges & Growth Opportunities

Challenges

• Marketing Automation Platform Management: Stay current with the latest marketing automation tools, trends, and best practices to optimize platform performance and ROI.
• Data Privacy Compliance: Ensure compliance with global data privacy regulations (e.g., GDPR, CCPA) and internal governance standards, promoting privacy-first and security-conscious data practices.
• Marketing Technology Evolution: Keep up-to-date with the latest marketing technology trends and tools to optimize campaign performance and ROI.
• Marketing Trends & Industry Evolution: Continuously learn and adapt to emerging marketing trends, customer behaviors, and industry dynamics to maintain a competitive edge.

Learning & Development Opportunities

• Marketing Skill Advancement: Pursue continuous learning and development opportunities to advance marketing skills, including advanced marketing automation tools, AI-driven marketing strategies, and data analysis techniques.
• Industry Conference & Certification Participation: Attend industry conferences and obtain relevant certifications to stay current with marketing trends, best practices, and networking opportunities.
• Marketing Mentorship & Leadership Development: Seek mentorship opportunities and leadership development programs to support career growth and advancement within the marketing operations function.

💡 Interview Preparation

Strategy Questions

• Marketing Strategy & Methodology: Demonstrate a deep understanding of marketing automation platform management, campaign execution, data-driven decision-making, and cross-functional collaboration to support pipeline growth and revenue impact.
• Marketing Collaboration & Stakeholder Management: Showcase experience working with cross-functional teams, including Sales, Sales Operations, and Revenue teams, to align on campaign strategies, lead management processes, and pipeline visibility.
• Marketing Problem-Solving: Present a structured approach to identifying, analyzing, and solving marketing challenges, with a focus on data-driven decision-making and continuous improvement.

Company & Culture Questions

• Company Marketing Culture: Research Tanium's marketing culture, values, and priorities, demonstrating a strong cultural fit and alignment with the company's mission and vision.
• Marketing Team Dynamics: Prepare for questions about marketing team dynamics, collaboration, and communication, highlighting relevant experiences and insights.
• Marketing Impact Measurement: Showcase experience measuring and analyzing marketing campaign performance, funnel metrics, and lead quality to improve marketing effectiveness and ROI.

Portfolio Presentation Strategy

• Campaign Case Study Structure & Storytelling: Develop a clear and compelling narrative for campaign case studies, highlighting marketing automation platform management, campaign execution, data-driven decision-making, and cross-functional collaboration.
• Metrics Presentation Techniques & ROI Demonstration: Highlight key performance indicators (KPIs) and metrics to demonstrate campaign performance, ROI, and data-driven decision-making.
• Interactive Demonstration & Marketing Strategy Explanation: Prepare an interactive demonstration showcasing marketing automation platform management, campaign execution, and data-driven decision-making, with a clear explanation of marketing strategies and tactics.

📌 Application Steps

To apply for this marketing position

• Submit Application: Submit your application through the application link provided in the job listing.
• Tailor Portfolio: Customize your portfolio to highlight relevant marketing operations experience, campaign case studies, and data-driven decision-making examples specific to Tanium's B2B SaaS industry context.
• Optimize Resume: Optimize your resume for marketing roles, emphasizing relevant skills, experiences, and achievements, with a focus on marketing automation platform management, campaign execution, data management, and lead management processes.
• Prepare for Interview: Prepare for the interview process, focusing on marketing strategy, collaboration, problem-solving, and cultural fit, with specific examples and insights tailored to Tanium's marketing operations function.
• Research Company: Conduct thorough research on Tanium's company culture, marketing values, and growth opportunities to demonstrate a strong understanding of the company and its mission.

By following these steps and utilizing the provided insights, you will be well-prepared to apply for the Marketing Operations Specialist role at Tanium and excel in the interview process.