Product Marketing Manager

Position Overview

This position is responsible for developing positioning and messaging content for multiple and/or complex company software products and solutions with minimal oversight. The role involves identifying overall market opportunity, refining target audiences through effective targeting and segmentation, and deciding on the most relevant content for buyer personas. The candidate will support integrated marketing initiatives by collaborating with demand generation, digital marketing, campaign management, and industry marketing teams, as well as work with direct and channel sales partners to create sales enablement content such as playbooks, battle cards, scripts, presentations, training modules, and demos. Additionally, the role plays a key part in product launch planning by developing and executing the marketing strategy and supporting analyst briefings, and includes creating customer testimonials and case studies for both internal and external use.

Hyland Software is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Key Responsibilities

• Develop positioning and messaging content in a variety of formats for multiple and/or complex company software products and solutions with minimal oversight.
• Identify overall market opportunity and refine specific audiences through targeting and segmentation.
• Decide on the most relevant content for buyer personas and support the development of this content across a range of formats.
• Work with demand generation, digital marketing, campaign management, and industry marketing teams on integrated marketing initiatives.
• Collaborate with direct and channel sales partners to create sales enablement content (e.g. playbooks, battle cards, scripts, presentations, training modules, and demos).
• Be integral in product launch planning by developing the marketing strategy, executing on the plan, and supporting analyst briefings.
• Develop a range of customer testimonials, including written case studies, for both external and internal use.