Lead, Integrated Marketing

Overview

Groupe Dynamite Inc. (GDI) is a Montréal-based, public company of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975.

Our mission of "Empowering YOU to be YOU, one outfit at a time" is brought to life through the GARAGE and DYNAMITE banners and represents the consumer-centric core of GDI's long-standing success as a leading retailer in North America.

Today, GDI operates nearly 300 stores across Canada and the United States, as well as shoppable brand experiences at Garageclothing.com and Dynamiteclothing.com.

Job Summary

In this role, you will be part of the Garage Brand Marketing team reporting to the Team Lead Brand Marketing Garage and play a pivotal role in launching our brand presence in the UK as well as bringing to life Garage’s brand moments.

Key Responsibilities

• Conduct in-depth research on market trends, consumer behavior, and competitive landscape in North America and the UK;
• Develop and execute annual and seasonal marketing strategies to support UK market entry;
• Own the UK retail marketing calendar, ensuring alignment of messaging and timing across all touchpoints;
• Plan and execute high-impact brand moments in North America, ensuring on-time delivery and flawless execution;
• Manage product ordering and allocation for brand activations, launches, and special events;
• Build compelling business cases to support investment in brand moments and activation;
• Work closely with the Brand team to align weekly content cadence across owned, paid and earned channels, ensuring consistent, brand-aligned messaging across all media;
• Track KPIs and performance for brand moments and 360° initiatives;
• Analyze results, identify insights, and make recommendations for optimization;
• Manage relationships with external vendors, agencies, and brand partners for brand moments and partnership initiatives.

Qualifications

• University degree in Marketing or a related field;
• Proven experience in brand marketing for retail, ideally including store openings, pop-ups, or large-scale experiential activations;
• 3+ years of related work experience;
• Understanding of the UK retail market;
• Deep understanding of UK consumer behavior, media landscape, and cultural trends, with experience adapting global brand strategies to local markets;
• Excellent knowledge of Microsoft Office and Google Suite;
• Excellent organizational skills and detail oriented;
• English or French is required for daily communication with buyers, suppliers, employees, stakeholders, both within and outside of Quebec.

Business address: 5592 Ferrier Street, Montréal, Quebec H4P 1M2

Location of work: 5592 Ferrier Street, Montréal, Quebec H4P 1M2

Wage range: $75,000.00 to $105,000.00

Terms of employment: Permanent, full-time

Contact information: 514-733-3962, [email protected]

Hiring for 1 job vacancy.

At GDI, You Will Be Part Of a Growing Organization That Understands The Importance Of Investing In People And Offers You

• A comprehensive compensation package that includes performance-driven bonuses;
• A group retirement savings program with employer matching;
• Flexible group insurance with personalized coverage that meets your needs;
• An employee discount at Garage and Dynamite;
• Exclusive private sample sales;
• A flexible vacation policy;
• And more!

GDI has been repeatedly voted one of Montréal’s Top Employers and one of Canada’s Top Employers for Young People.

Our promise…

No day will be like the last—we aim to be better today than we were yesterday. We are committed to employment equity.

Candidates that are retained will be called for an interview.