Digital Marketing Specialist - Paid Search & Shopping (NAM)

Responsibilities

• Plan, implement, and optimize paid search and shopping/Pmax campaigns on various platforms (Google, Microsoft) for the United States and Canada.
• Conduct keyword research, audience targeting, and bid strategy development.
• Use bidding tools & technology to improve incremental performance of branded keyword campaigns.
• Report on paid search & shopping marketing results to wider team and regional partners.
• Regularly analyze ad & keyword performance, compile findings, and ideate new testing plans to effectively reach important consumer segments.
• Write compelling ad copy & test variations for performance optimization.
• Manage and optimize product feeds with our feed partners.
• Act as the subject matter expert for product feeds, advising other channel owners on how to best set up and optimize their product feeds.

Requirements

• BS or BA in business, merchandising, marketing or related field – or equivalent years of relevant and related experience
• 2+ years of experience in Digital Marketing experience required with hands-on experience in paid search and product feed marketing
• Experience within Google Ads, Rithum, and other search or feed management platforms is highly desirable
• Strong understanding of the fundamentals of retail eCommerce, especially pertaining to interactive marketing functions (affiliate marketing, influencer marketing, paid social, SEO, etc.)
• Highly Passionate about performance marketing and possesses the ability to manage the business by the numbers
• Demonstrated ability to develop strong partnerships and lead change across an organization

Preferred

Benefits

• medical, dental, and vision coverage
• life and AD&D
• short and long-term disability coverage
• paid time off
• employee assistance
• participation in a 401k program that includes company match
• many other additional voluntary benefits
• incentive program