Marketing and Communications, Digital Marketing and Social Media - Student Assistant

Position Overview

Location: San Bernardino - San Bernardino Campus

Under direct supervision of the Associate Director and the lead work direction of the Office of Marketing and Communications, this position supports the development and execution of digital marketing and social media strategies to promote CSUSB recruitment initiatives, enhance the visibility of the CSUSB brand, and advance departmental goals. This role is ideal for a creative and motivated student passionate about content creation, covering events, networking to develop campus partnerships, and increasing engagement across CSUSB’s digital platforms.

Key Responsibilities

• Assist in creating engaging, branded digital content, including graphics, short videos, and written copy for CSUSB's official social media channels.
• Conduct brief interviews with students, faculty, and event attendees to produce compelling content.
• Assist in scheduling, publishing, and monitoring social media content across platforms (Instagram, Threads, X, Facebook, LinkedIn, TikTok, etc.).
• Respond to comments and messages in alignment with CSUSB's communication standards.
• Capture and post real-time content during university events, including photos, videos, and live updates.
• Collaborate with team members to brainstorm creative strategies for brand awareness and engagement.
• Explore emerging digital marketing trends and best practices.
• Assist in tracking and reporting key performance metrics for digital marketing campaigns.
• Organize and maintain digital content libraries, including images, videos, graphics, templates, and software tools.
• Support email marketing, website updates, and other digital communication initiatives as needed.
• Coordinate social media takeovers and live-streaming efforts.
• Ensure weekly updates of inventory and check-in/check-out lists.
• Assist in crisis communication when required.

Required Qualifications

• Ability to learn and perform assigned tasks, follow oral instructions, work cooperatively with faculty, staff, and peers, and communicate effectively at all levels.
• Must be admitted or registered as a CSU student.
• Maintain a 2.0 G.P.A. or greater per semester and cumulatively.
• Enrollment in at least halftime units at CSUSB (6 units undergraduate; 3 units graduate).
• International students must be enrolled full-time at CSUSB (12 units undergraduate; 6 units graduate).
• Eligible to work in the United States with necessary payroll documentation (Requirements: Social Security Card).

Preferred Qualifications

• Basic experience using social media platforms for professional or organizational purposes.
• Familiarity with graphic design tools such as Canva, CapCut, or Adobe Creative Suite.
• Knowledge of video editing software (e.g., CapCut, Adobe Premiere, or iMovie) and strong writing and communication skills.
• Ability to work both independently and collaboratively in a fast-paced environment.
• Enrollment at CSUSB with a major or significant interest in Marketing, Communications, Graphic Design, Digital Media, or a related field.

Benefits & Perks

• Compensation: Student Employment Anticipated Hiring Range: $16.90 per hour
• Offers practical experience in digital marketing and social media management within a respected educational institution.