About Us

Big Think Capital is a fast-growing financial services firm providing flexible funding solutions to small and mid-sized businesses. We’re committed to helping entrepreneurs thrive through smart capital deployment and strategic financial support. As we continue to scale, we're looking for a driven and versatile Digital Marketing & Meta Ads Specialist to own our Meta advertising and social campaign operations end-to-end.

Position Summary

You will be the single point of ownership for all things Meta Ads and social advertising. This includes ad operations, performance analytics, creative insights, optimization strategies, and adapting to Meta’s ever-changing algorithm. You'll bring both performance focus and creative acumen to this mission-critical function.

Key Responsibilities

Ad Strategy & Execution

Manage, plan, and execute full-funnel campaigns across Meta (Facebook, Instagram) platforms
Develop audience segmentation strategies using Meta’s tools and custom data
Run A/B testing experiments to optimize creatives, copy, and placement

Performance Analytics

Monitor, report, and analyze campaign performance metrics (CPC, CPL, ROAS, CAC, etc.)
Identify insights from data to inform creative, targeting, and budgeting decisions
Maintain clean dashboards with Meta Ads Manager and reporting tools (e.g. Google Sheets or Looker Studio)

Creative Collaboration

Coordinate with internal or freelance designers and content teams on ad creatives
Brief static image, carousel, video, and story creatives with performance goals in mind
Give feedback on creatives based on CTR and conversion performance

Meta Platform & Algorithm Mastery

Stay ahead of Meta's evolving ad platform changes, policy shifts, and algorithm updates
Troubleshoot issues with ad delivery, approval, attribution, and optimization

Budget & Operations

Own daily pacing, spend forecasting, and budget allocation across campaigns
Set up proper tracking infrastructure (UTMs, pixel events, custom conversions)
Ensure lead flow integrity and CRM integration (Salesforce or Cloud Square familiarity a plus)

Qualifications

3–5+ years experience in paid social ad management (especially Meta Ads)
Proven track record scaling lead-gen or e-commerce campaigns profitably
Strong analytical skills with Excel/Sheets and Meta Ads Manager
Familiarity with attribution models, lookalike audiences, and retargeting
Creative sensibility with an eye for what works in social media
Self-starter mindset and comfort working autonomously
Bonus: Experience in the lending/financial services industry or B2B lead gen

What We Offer

Competitive salary with performance-based incentives
Ownership of high-impact channels that directly drive revenue
Collaborative and entrepreneurial work environment

Qualifications

3–5+ years experience in paid social ad management (especially Meta Ads)
Proven track record scaling lead-gen or e-commerce campaigns profitably
Strong analytical skills with Excel/Sheets and Meta Ads Manager
Familiarity with attribution models, lookalike audiences, and retargeting
Creative sensibility with an eye for what works in social media
Self-starter mindset and comfort working autonomously
Bonus: Experience in the lending/financial services industry or B2B lead gen

Benefits

Competitive salary with performance-based incentives
Ownership of high-impact channels that directly drive revenue
Collaborative and entrepreneurial work environment

Responsibilities

You will be the single point of ownership for all things Meta Ads and social advertising
This includes ad operations, performance analytics, creative insights, optimization strategies, and adapting to Meta’s ever-changing algorithm
You'll bring both performance focus and creative acumen to this mission-critical function
Ad Strategy & Execution
Manage, plan, and execute full-funnel campaigns across Meta (Facebook, Instagram) platforms
Develop audience segmentation strategies using Meta’s tools and custom data
Run A/B testing experiments to optimize creatives, copy, and placement
Performance Analytics
Monitor, report, and analyze campaign performance metrics (CPC, CPL, ROAS, CAC, etc.)
Identify insights from data to inform creative, targeting, and budgeting decisions
Maintain clean dashboards with Meta Ads Manager and reporting tools (e.g
Coordinate with internal or freelance designers and content teams on ad creatives
Brief static image, carousel, video, and story creatives with performance goals in mind
Give feedback on creatives based on CTR and conversion performance
Meta Platform & Algorithm Mastery
Stay ahead of Meta's evolving ad platform changes, policy shifts, and algorithm updates
Troubleshoot issues with ad delivery, approval, attribution, and optimization
Budget & Operations
Own daily pacing, spend forecasting, and budget allocation across campaigns
Set up proper tracking infrastructure (UTMs, pixel events, custom conversions)
Ensure lead flow integrity and CRM integration (Salesforce or Cloud Square familiarity a plus)

Director of Digital Marketing & Meta Ads Specialist

Job Type