Senior Marketing Specialist, Email Marketing Automation

About the position

Responsibilities

• Define, implement, analyze, and optimize email marketing campaigns for Consumer customers across multiple channels.
• Create, test, execute, and grow email programs and workflows that support greater utilization of online support and account management self-service tools.
• Increase product usage and drive meaningful improvements in customer loyalty through effective marketing strategies.
• Support the launch and scale of lead generation and nurture marketing programs customized for the Consumer customer.
• Ensure all campaigns exceed industry standards in terms of deliverability, readability, conversion-focused design, and internal brand standards.
• Continuously stay updated on changing best practices in email design and optimization.
• Generate and analyze A/B and multi-variant testing strategies to optimize emails for open rates, click-through rates (CTR), engagement, and conversion.
• Analyze campaign metrics, derive insights, and recommend actions to improve performance for meaningful business outcomes.
• Regularly audit programs to ensure they meet and/or exceed the needs of internal stakeholders.

Requirements

• 3-5 years work experience in marketing or related field.
• Bachelor's degree in marketing, Business, or Communications.
• Ability to evaluate data and measure success for marketing strategies.
• Proficiency with marketing automation technology and digital analytics tools.
• Strong interest in the Consumer vertical and online support needs.
• Dedication to staying updated on trends and best practices in acquisition and retention strategies.
• Results-oriented attitude and high motivation.
• Effective communication skills, both verbal and written.
• Keen attention to detail and strong relationship-building qualities.
• Advanced working knowledge of MS Word, Excel, and PowerPoint; basic knowledge of CSS/HTML is a plus.

Nice-to-haves

• Experience with Salesforce Marketing Cloud and Data Cloud.
• Familiarity with A/B testing and campaign optimization techniques.

Benefits

• Salary Range: \$92,000 to \$176,000
• 20 PTO (Paid Time Off) days + 10 paid holidays per year
• Day one medical, dental, vision, and prescription drug plan
• 401k match of 50% on 6% of eligible compensation
• Tuition Assistance Program
• Personal & Work Life Balance Resources & Wellness Support Assistance
• Employee Resource Groups
• Same-sex spouse and domestic partner benefits coverage
• 10 weeks of paid parental leave, & a phased return to work program for new parents
• Up to \$10k in adoption program assistance
• 3 weeks of paid caregiver leave

Qualifications

• 3-5 years work experience in marketing or related field
• Bachelor's degree in marketing, Business, or Communications
• Ability to evaluate data and measure success for marketing strategies
• Proficiency with marketing automation technology and digital analytics tools
• Strong interest in the Consumer vertical and online support needs
• Dedication to staying updated on trends and best practices in acquisition and retention strategies
• Results-oriented attitude and high motivation
• Effective communication skills, both verbal and written
• Keen attention to detail and strong relationship-building qualities
• Experience with Salesforce Marketing Cloud and Data Cloud
• Familiarity with A/B testing and campaign optimization techniques

Benefits

• Salary Range: \$92,000 to \$176,000
• 20 PTO (Paid Time Off) days + 10 paid holidays per year
• Day one medical, dental, vision, and prescription drug plan
• 401k match of 50% on 6% of eligible compensation
• Tuition Assistance Program
• Personal & Work Life Balance Resources & Wellness Support Assistance
• Employee Resource Groups
• Same-sex spouse and domestic partner benefits coverage
• 10 weeks of paid parental leave, & a phased return to work program for new parents
• Up to \$10k in adoption program assistance
• 3 weeks of paid caregiver leave

Responsibilities

• Define, implement, analyze, and optimize email marketing campaigns for Consumer customers across multiple channels
• Create, test, execute, and grow email programs and workflows that support greater utilization of online support and account management self-service tools
• Increase product usage and drive meaningful improvements in customer loyalty through effective marketing strategies
• Support the launch and scale of lead generation and nurture marketing programs customized for the Consumer customer
• Ensure all campaigns exceed industry standards in terms of deliverability, readability, conversion-focused design, and internal brand standards
• Continuously stay updated on changing best practices in email design and optimization
• Generate and analyze A/B and multi-variant testing strategies to optimize emails for open rates, click-through rates (CTR), engagement, and conversion
• Analyze campaign metrics, derive insights, and recommend actions to improve performance for meaningful business outcomes
• Regularly audit programs to ensure they meet and/or exceed the needs of internal stakeholders