E-commerce Specialist

Web Development & E-Commerce Marketing SpecialistBay Verte Machinery / The Power Tool StoreAbout the Opportunity

Join a well-established industry leader where your expertise directly impacts our growth. We are seeking a driven Web Development, Marketing, and E-Commerce Specialist to take ownership of our online brand. This is a critical role responsible for elevating The Power Tool Store’s digital presence, optimizing our e-commerce platform, and driving measurable sales growth.We offer a competitive wage structure, a comprehensive benefits package, and genuine opportunities for career advancement.Key Responsibilities

• E-Commerce Management: Lead the look, feel, and functionality of our website; act as the global product manager to ensure a seamless customer-facing experience.
• Digital Content & Social Media: Curate and manage social channels to build community engagement and uncover new revenue streams.
• Email Marketing: Design and execute high-impact weekly newsletters to our customer base.
• Platform Maintenance: Maintain our e-commerce presence by auditing current offerings and integrating new product lines.
• Analytics & Strategy: Monitor website traffic and social trends to identify new opportunities; collaborate with upper management to refine the overarching marketing plan.
• SEO & Paid Media: Drive organic search efforts and manage paid advertising campaigns across Google (Search, Display, Retargeting) and Facebook.

Requirements & Qualifications

• Technical Mastery: Proven experience managing WordPress and WooCommerce, including template updates and creation.
• Development & Design: Proficiency in HTML, CSS, JS, and PHP, paired with design skills using Adobe Creative Suite.
• Analytics: Solid experience with Google Analytics to track performance and user behavior.
• Marketing Tools: Experience with email platforms (e.g., MailerLite, MailChimp) and a deep understanding of digital buying methodologies (CPM, CPC, CPA).
• Ad Platforms: Hands-on experience with Google Ads and social media advertising (Facebook, LinkedIn, etc.).

Benefits & Culture

• Financial Security: 401(k) with company matching and a dedicated retirement plan.
• Health & Wellness: Comprehensive Health, Dental, Vision, and Life insurance.
• Work-Life Balance: Paid Time Off (PTO) and a flexible schedule.
• Growth & Perks: Tuition reimbursement and generous employee discounts.

Job Type: Full-time, In-Person

Pay: $20.00 - $30.00 per hour

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person