Specialist, SEO & Website Optimization

Looking for a role where your content decisions truly move the needle?

Who are we?

For nearly 40 years, Bath Fitter has been perfecting its process to meet the needs and provide the best bathtubs for everyone. Our showers and bathtubs are made of shiny acrylic that is easy to clean and can be installed in just one day. Convenient! Every day, the people at Bath Fitter strive to do better; to improve products and customers' lives. Our vision is to be an excellent employer and business partner.

At Bath Fitter, we offer an engaged culture, a collaborative environment focused on mutual support, autonomy, and innovation. We are a growing organization that prioritizes employees and their quality of life. That's why we're proud to be certified as " Great Place to Work" & "Most Admired Corporate Cultures in Canada".

In summary, what does the role entail?

The Specialist, SEO & Web Optimization is responsible for creating, optimizing, publishing, and maintaining content across Bath Fitter’s brand and franchise websites. This role combines SEO execution, web content optimization, performance analysis, and cross-functional collaboration to continuously improve organic visibility, user experience, and lead generation within a multi-site and franchise network environment. The specialist works closely with marketing, design, analytics, and franchise stakeholders to ensure website content and structure support both brand consistency and digital performance.

Why become a part of the Bath Fitter Team?

• Flexible schedule and telecommuting policy.
• Group insurance.
• Retirement plan with employer contribution.
• Paid vacation, personal days, and additional holidays during the festive season.
• Employee & corporate discounts.
• Develop expertise in Canadian and American markets.
• Hold a key position within the team.
• Gym at the St‑Eustache headquarters.
• Bistro that will make you want to come to the office (varied, delicious meals subsidized by Bath Fitter).
• Employee assistance program.
• Social club.
• Many other benefits to discover by joining Bath Fitter!

What is the ideal profile for this position?

• 2 to 3 years of experience inSEO, web content, or digital marketing, ideally in a multi‑site or franchise environment
• Strong understanding of SEO best practices (on‑page and technical) including metadata, content structure, and internal linking
• Experience working with CMS platforms and analytics tools such as Google Analytics, Google Tag Manager, or Google Search Console
• Ability to analyze website performance and translate insights into actionable optimization recommendations
• Strong attention to detail and ability to collaborate with cross‑functional teams and non‑technical stakeholders
• Excellent bilingual communication skills, both verbal and written; proficiency in French is essential (1).

As a Specialist, SEO & Web Optimization, what will your responsibilities be?

• Create, publish, and maintain website content for both brand and franchise websites within CMS platforms
• Apply SEO best practices to optimize page visibility, content structure, and internal linking
• Monitor website health (broken links, redirects, publishing errors, content freshness) and resolve issues
• Analyze website performance and recommend improvements using analytics and SEO tools
• Collaborate with marketing, design, analytics, and CRO teams to improve user experience and conversions
• Support local SEO initiatives for franchise locations, including local pages and business listings
• Ensure website content is accurate, accessible, and aligned with brand standards
• Contribute to digital projects such as campaign pages, microsites, and new digital initiatives

We believe life is too short to not be passionate about what we do every day. Note that we are first and foremost looking for an authentic person to help us achieve our mission.

We look forward to meeting you!

This posting reflects a current, active opening that we are recruiting to fill. We use AI‑enabled tools to support the interview process, including recording and summarizing interviews, and AI is not used to make hiring or selection decisions.

At Bath Fitter’s corporate locations, we are dedicated to cultivating an inclusive environment for everyone. We uphold a strong commitment to providing fair, equitable, and accessible opportunities for all current and potential employees. Should you require accommodations during the application process, they can be arranged by request.

Bath Fitter thanks all candidates for their interest; however, only those selected to continue in the process will be contacted in person.

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