Digital Marketing Manager

The AutoIQ Dealership Group is looking for a

Digital Marketing Coordinator

who is passionate about the automotive industry and experienced in executing high-performance digital marketing campaigns. In this role, you will play a key part in driving leads, enhancing online presence, and supporting sales growth through digital platforms across our 8 dealerships.

Key Responsibilities

• Plan and Execute Paid Campaigns:
• Manage and optimize Facebook Ads campaigns with a focus on lead generation, event promotions, and retargeting.
• Oversee Google Ads, with a strong emphasis on Google Vehicle Inventory Ads (GVIA) to ensure our inventory is prominently featured.
• Analyze performance data and adjust targeting, creative, and bids to maximize ROI.
• Website Optimization & Management:
• Ensure website content is up to date, visually appealing, and optimized for SEO.
• Collaborate with web providers to implement automotive website best practices related to VDPs, CTAs, form placement, and mobile performance.
• Monitor user behavior and make UX improvements to increase conversion rates.
• Digital Content Coordination:
• Coordinate with internal teams and vendors to produce banners, landing pages, videos, and digital flyers for ongoing promotions.
• Update content related to vehicle specials, events, and seasonal campaigns.
• Reporting & Analytics:
• Track KPIs such as impressions, CTR, CPL, ROAS, and overall traffic attributed to digital campaigns.
• Provide monthly performance reports and insights to the management team.
• Vendor and Platform Collaboration:
• Work closely with OEM marketing partners and external agencies to align with brand standards and co-op requirements.
• Stay current with platform updates and industry trends, especially in automotive digital marketing.

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Coordinate Marketing for Dealership Events

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Support the planning and execution of in-store events such as

private sales, vehicle launches, food drives, community partnerships, and seasonal promotions

by creating event materials, managing RSVPs, and ensuring digital promotion is aligned across channels.

Qualifications

• 2+ years of experience in digital marketing, preferably in the automotive industry or retail.
• Hands-on experience with Facebook Business Manager and Google Ads, especially GVIA (Vehicle Listing Ads).
• Working knowledge of Google Analytics, Wordpress, and SEO basics.
• Familiarity with DealerSocket, Autoalert or similar automotive web platforms is an asset.
• Strong copywriting and visual content skills.

Special Requirements

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This is a full-time, onsite role located in Hamilton and/or Oakville with travel to dealerships in Southern Ontario

Qualified applicants are invited to apply with resume and cover letter.