Senior Digital Marketing Strategist

Our client, a leading innovator in the consumer goods sector, is looking for a results-driven Senior Digital Marketing Strategist to join their team. This position, located in Minneapolis, Minnesota , will be responsible for developing and executing comprehensive digital marketing campaigns that drive brand awareness, customer engagement, and revenue growth. The ideal candidate will have a deep understanding of the digital landscape, including SEO, SEM, social media, content marketing, email marketing, and analytics. This role offers a fantastic opportunity to shape the digital presence of a well-respected brand and work within a collaborative and forward-thinking marketing department.

Responsibilities: Develop and implement cutting-edge digital marketing strategies aligned with business objectives. Manage and optimize paid search (SEM) campaigns across platforms like Google Ads and Bing Ads to maximize ROI. Oversee Search Engine Optimization (SEO) efforts, including keyword research, on-page optimization, and link-building strategies. Develop and execute engaging social media marketing campaigns to increase brand visibility and community interaction. Create and manage content marketing initiatives, including blog posts, articles, infographics, and videos, to attract and retain target audiences. Design and implement effective email marketing campaigns, including segmentation, automation, and A/B testing. Analyze campaign performance using web analytics tools (e.g., Google Analytics) and provide actionable insights and recommendations for improvement. Stay current with digital marketing trends, emerging technologies, and best practices to ensure competitive advantage. Collaborate with cross-functional teams, including product, sales, and creative, to ensure cohesive brand messaging. Manage digital marketing budgets and track performance against key metrics (KPIs). Conduct A/B testing and multivariate testing to optimize website user experience and conversion rates. Qualifications: Bachelor's degree in Marketing, Communications, Business Administration, or a related field. 5+ years of experience in digital marketing, with a proven track record of developing and executing successful strategies. In-depth knowledge of SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing. Proficiency with Google Analytics, Google Ads, and other relevant digital marketing platforms. Experience with marketing automation tools (e.g., HubSpot, Marketo) and CRM systems. Strong analytical skills with the ability to interpret data and translate it into actionable insights. Excellent written and verbal communication skills, with a flair for creative storytelling. Strong project management skills and the ability to manage multiple priorities simultaneously. A strategic thinker with a creative mindset and a passion for data-driven results. Experience in the consumer goods industry is a plus. Join a team where your expertise will directly impact brand success and gain exposure to diverse marketing challenges.