Lead Marketing Business Analyst

A company is looking for a Lead Marketing Business Analyst responsible for driving advanced analytics initiatives within the marketing organization.

Key Responsibilities

Develop predictive models and conduct A / B testing to optimize marketing strategies

Translate analytical findings into strategic recommendations and collaborate with cross-functional teams

Design reports and dashboards, ensuring data integrity and quality assurance

Required Qualifications

Bachelor's or Master's degree in Marketing Analytics, Data Science, Statistics, or a related field

5+ years of experience in marketing analytics, with at least 2 years in a senior or lead role

Proficiency in SQL and Python (or R) for data manipulation and modeling

Strong knowledge of BI tools such as Power BI, Tableau, or Google Data Studio

Familiarity with marketing technology platforms and data governance standards