Global Marketing Campaign Manager (36623-EBOA)

Summary

MathWorks has a hybrid work model that enables staff members to split their time between office and home. The hybrid model provides the advantage of having both in-person time with colleagues and flexible at-home life optimizations. Learn More: https://www.mathworks.com/company/jobs/resources/applying-and-interviewing.html#onboarding.

MathWorks is seeking an experienced Global Marketing Campaign Manager to lead the planning, execution, and optimization of global, multi-channel marketing campaigns. This role will partner with cross-functional teams-including Product Marketing, Sales, and Creative-to deliver integrated campaigns that drive awareness, engagement, and pipeline growth. The ideal candidate combines strategic thinking with hands-on execution, ensuring alignment across global and regional initiatives.

MathWorks nurtures growth, appreciates inclusivity, encourages initiative, values teamwork, shares success, and rewards excellence.

Responsibilities

Campaign Strategy & Planning

• Develop integrated campaign strategies aligned with business objectives, buyer personas, and regional go-to-market plans.
• Create campaign playbooks with messaging frameworks, KPIs, and tactics.
• Collaborate with global and regional teams to ensure localization and execution consistency.

Execution & Optimization

• Manage campaigns across digital, email, social, events, and paid media channels.
• Coordinate with internal teams and external agencies for content creation and delivery.
• Monitor performance, analyze results, and implement data-driven optimizations.

Cross-Functional Collaboration

• Partner with Sales to align campaigns with pipeline goals and account-based marketing initiatives.
• Work closely with Product Marketing and Creative teams to ensure cohesive messaging and branding.
• Support sales enablement with campaign assets and tools.

Reporting & Insights

• Track and report campaign metrics, including engagement, conversion, and ROI.
• Provide actionable insights and recommendations for continuous improvement.
• Represent campaign performance in governance meetings and leadership reviews.

Qualifications

• Proven success in developing and executing integrated campaigns across multiple channels.
• Strong analytical skills with experience in marketing attribution and funnel analysis.
• Experience in global campaign management and regional localization.
• Familiarity with persona frameworks, segmentation, and targeted messaging.
• Excellent project management and communication skills.
• Ability to influence cross-functional stakeholders and manage complex workflows.
• Hands-on experience with marketing automation platforms and CRM systems.

Required Qualifications

• A bachelor's degree and 10 years of professional work experience (or equivalent experience) is required.
• Visa sponsorship will not be provided for this position.
• Candidates for this position must be authorized to work in the United States on a full-time basis for any employer without restriction.

The MathWorks, Inc. is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics. The EEO is the Law poster is available here.MathWorks participates in E-Verify. View the E-Verify posters here.PDN-a0c6ba3a-9e6a-4036-9901-b3b75123c4bc