Global Marketing Campaign Manager

Summary

MathWorks has a hybrid work model that enables staff members to split their time between office and home. The hybrid model provides the advantage of having both in-person time with colleagues and flexible at-home life optimizations. Learn More: https://www.mathworks.com/company/jobs/resources/applying-and-interviewing.html#onboarding.

MathWorks is seeking an experienced Global Marketing Campaign Manager to lead the planning, execution, and optimization of global, multi-channel marketing campaigns. This role will partner with cross-functional teams—including Product Marketing, Sales, and Creative—to deliver integrated campaigns that drive awareness, engagement, and pipeline growth. The ideal candidate combines strategic thinking with hands-on execution, ensuring alignment across global and regional initiatives.

MathWorks nurtures growth, appreciates inclusivity, encourages initiative, values teamwork, shares success, and rewards excellence.

Responsibilities

Campaign Strategy & Planning

• Develop integrated campaign strategies aligned with business objectives, buyer personas, and regional go-to-market plans.
• Create campaign playbooks with messaging frameworks, KPIs, and tactics.
• Collaborate with global and regional teams to ensure localization and execution consistency.

Execution & Optimization

• Manage campaigns across digital, email, social, events, and paid media channels.
• Coordinate with internal teams and external agencies for content creation and delivery.
• Monitor performance, analyze results, and implement data-driven optimizations.

Cross-Functional Collaboration

• Partner with Sales to align campaigns with pipeline goals and account-based marketing initiatives.
• Work closely with Product Marketing and Creative teams to ensure cohesive messaging and branding.
• Support sales enablement with campaign assets and tools.

Reporting & Insights

• Track and report campaign metrics, including engagement, conversion, and ROI.
• Provide actionable insights and recommendations for continuous improvement.
• Represent campaign performance in governance meetings and leadership reviews.

Minimum Qualifications

• A bachelor's degree and 10 years of professional work experience (or equivalent experience) is required.
• Visa sponsorship will not be provided for this position.
• Candidates for this position must be authorized to work in the United States on a full-time basis for any employer without restriction.

Additional Qualifications

• Proven success in developing and executing integrated campaigns across multiple channels.
• Strong analytical skills with experience in marketing attribution and funnel analysis.
• Experience in global campaign management and regional localization.
• Familiarity with persona frameworks, segmentation, and targeted messaging.
• Excellent project management and communication skills.
• Ability to influence cross-functional stakeholders and manage complex workflows.
• Hands-on experience with marketing automation platforms and CRM systems.