Lago is hiring: Amazon Advertising Specialist in Bridgeport

Amazon Advertising SpecialistRole: Amazon Advertising Specialist Location: Remote | Philippines Schedule: Full-time, requires overlap with US EST business hours Salary: Open to negotiation based on experienceReporting to the Director of Advertising, the Amazon Advertising Specialist is responsible for the hands-on execution, daily management, and optimization of Amazon Sponsored Ads campaigns. This role is focused on driving client success through meticulous campaign setup, continuous monitoring, and data-driven analysis, and continuous optimization towards hitting pre-defined KPIs.The ideal candidate is highly analytical, detail-oriented, and thrives in a fast-paced remote work environment. You will be responsible for translating advertising strategies into flawless execution, managing campaign budgets and performance, and providing performance insights to the internal team. This is a non-client-facing role focused purely on operational excellence and campaign performance.Key ResponsibilitiesCampaign Execution: Build, launch, and manage Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and DSP.Daily Optimization: Perform daily campaign management, including monitoring budgets, adjusting bids, and managing placements to meet performance goals.Keyword Management: Conduct keyword research, keyword harvesting, and ongoing keyword targeting optimizations, including adding negatives, to improve campaign efficiency and reach.Performance Analysis: Analyze campaign performance data to identify trends, issues, and opportunities.Reporting: Pull and prepare regular performance reports for the internal advertising team, providing clear insights on key metrics (ACoS, TACOS, CPC, ROAS, CAC, NTB).DSP Support: Dedicate approximately 10% of time to supporting Amazon DSP campaign setup and operational tasks as directed.Internal Collaboration: Work closely with Amazon Advertising Managers and the Director to ensure campaign execution aligns with the approved strategy.