Vertical Marketing Manager

A company is looking for a Vertical Marketing Manager to lead industry-specific marketing strategies and execution.

Key Responsibilities

Define and execute a vertical marketing strategy for the assigned GTM Pod

Develop clear ICPs, value propositions, and competitive positioning aligned to the pod's sales motion

Partner with cross-functional teams to deliver field-ready enablement and drive integrated campaign strategies

Required Qualifications

6-8 years of B2B marketing experience in high-growth SaaS, fintech, or related fields

Proven track record of driving measurable pipeline and revenue impact through marketing initiatives

Ability to translate complex technology into compelling industry narratives

Experience influencing cross-functional stakeholders and partnering with sales teams

Strong project management skills in a fast-paced environment