Paid Social Marketing Associate

A company is looking for a Paid Social Associate to manage performance marketing campaigns for app acquisition.

Key Responsibilities

Build, optimize, and maintain app performance marketing campaigns on Paid Social and / or DSP channels

Drive efficient new user acquisition to one of the flagship apps

Present weekly performance trends and campaign optimization recommendations

Required Qualifications

1+ years of app performance marketing experience in AppLovin or Meta

1+ years of experience writing creative briefs for D2C performance marketing ads

Hands-on campaign management experience of direct-response campaigns

Understanding of performance marketing direct-response KPIs like CAC, ROAS, and LTV

Experience using Generative AI tools for ad production and performance analysis