Digital Marketing Strategist

A company is looking for a Digital Marketing Strategist to support audience management strategy and digital media enablement initiatives.

Key Responsibilities

Partner with marketing, analytics, and Lines of Business to define audience strategies for digital activation platforms

Support programmatic, social, acquisition, engagement, upsell, and product launch campaigns with audience guidance

Ensure audience strategies align with data privacy, advertising compliance, and regulatory requirements

Qualifications

Bachelor's degree in Marketing, Business, Data Analytics, or a related field preferred

3-5+ years of experience in digital media strategy, audience management, or data-driven marketing

Experience supporting programmatic and social media campaigns within enterprise environments

Strong understanding of audience segmentation, data attributes, and activation platforms

Familiarity with advertising compliance, data privacy, and regulated environments preferred