Digital Marketing Internship

Responsibilities

• Develop and implement social media content calendars using information from weekly ad planning meetings and touch-bases with the Digital Marketing Manager.
• Plan and maintain an engaging social media content calendar by gathering insights from weekly ad planning meetings and collaborating with the Marketing Team.
• Create engaging video and static content across Facebook, X (Twitter), Instagram, TikTok, and paid media platforms to strengthen brand presence.
• Utilize Sprout to plan, schedule, and publish social media content across multiple platforms, ensuring accuracy and optimal posting times.
• Maintain and update the marketing department calendar to ensure accurate scheduling of campaigns, events, and key deadlines.
• Assist in planning and executing digital marketing campaigns for key store events (Grand Reopenings, Community Events, etc.) through creation of campaign briefs and cross-functional coordination.
• Implement digital marketing strategies to boost engagement and sales.
• Compiled and interpreted comprehensive social and digital media performance data, ensuring accuracy and actionable insights for decision-making.

Requirements

• Must be currently as a rising senior working towards a bachelor’s degree or a recent graduate (open to marketing and graphic design majors).
• Must be able to commit to working full time during the summer of 2026 (40 hours per week).
• Understanding of marketing strategy, user acquisition, and digital engagement.
• Knowledge of multi-channel digital media content planning and execution.
• Experience with digital marketing channels, including social media trends (Facebook, X, Instagram, TikTok).
• Understanding of digital marketing channel optimization, including paid media, push messaging, and email campaigns.
• Ability to build, coordinate, and balance content calendars, scheduling both corporate and local content without over-saturating channels.
• Experience sourcing and managing content from development through publishing and beyond from internal and external sources.