Vice President, Marketing Analytics

Marketing Analytics & Operations Transformation

At Presidio, we're transforming industries through cutting-edge digital solutions and next-generation AI. We empower businesses—and their customers—to achieve more through innovation, automation, and intelligent insights.

The Vice President of Marketing Analytics and Operations will lead the marketing organization's transformation through data-driven insights and operational excellence. This newly created role will build and lead a world-class marketing analytics and insights team while establishing foundational infrastructure, processes, and measurement capabilities that drive strategic growth.

This individual will serve as the CMO's strategic partner, providing data-driven insights to inform key business decisions and marketing strategy. They will partner with C-suite and other senior executives to translate business objectives into measurable marketing outcomes.

Responsibilities include

• Building and leading the analytics organization
• Designing and implementing comprehensive measurement frameworks that demonstrate clear ROI to executive stakeholders and technology partners
• Partnering closely with Sales Operations to optimize the customer acquisition funnel from lead generation through revenue realization
• Developing and implementing attribution models to accurately measure marketing's contribution to pipeline and revenue
• Designing and executing A/B testing frameworks to continuously optimize marketing performance across all channels
• Managing multi-million dollar marketing budgets and partner relationships
• Establishing data governance frameworks and ensuring compliance with privacy regulations
• Building comprehensive marketing dashboards and reporting infrastructure from the ground up
• Developing standardized KPIs and measurement frameworks across all marketing channels and campaigns
• Creating automated reporting systems that provide real-time visibility into marketing performance

Key qualifications include

• Bachelor's degree or equivalent experience and/or military experience; MBA or advanced degree in Analytics, Statistics, or related field preferred
• Progressive experience in marketing operations, analytics, or related fields with at least 5 years in leadership roles
• Proven track record of building and scaling analytics teams in high-growth technology companies
• Demonstrated success in implementing marketing technology stacks and measurement frameworks
• Advanced proficiency in marketing analytics platforms (Adobe Analytics, Google Analytics, Tableau, Power BI)
• Deep understanding of CRM systems, marketing automation platforms, and data warehousing solutions (Marketo, Pardot)
• Experience with attribution modeling, predictive analytics, and advanced statistical methods
• Knowledge of data privacy regulations and compliance requirements