Commerce & SEO Manager

Everyone is welcome here. Each of us is unique, and that's what makes us amazing. We believe in inclusiveness and celebrating each person's individuality, because there's power in bringing people with different points of view and life experiences together. That's why we provide equal employment opportunities (EEO). All applicants are considered regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.

So, bring yourself and your best ideas; when we feel safe and comfortable being ourselves, there's no limit to what we can achieve.

IN A NUTSHELL…

Parallel is seeking a Digital Commerce & SEO Manager to drive organic growth and optimize the digital customer experience across our retail markets in Florida, Massachusetts, and Texas.

This role sits within the Marketing team and will own SEO strategy, website performance, and digital merchandising across our ecommerce platforms, ensuring our digital storefront supports retail growth, product discovery, and promotional execution.

We're looking for a hands-on operator who understands how to translate marketing strategy into search visibility, site performance, and revenue-driving digital experiences.

This role is supporting the entire enterprise. Parallel is one of the largest multi-state cannabis companies in the United States, owning and operating in three markets; Florida (Surterra Wellness), Massachusetts (NETA), and Texas (Goodblend). If you enjoy companies that are growing, moving fast, and constantly challenging themselves to achieve more, then Parallel is for you. We work hard, lean on each other, and are passionate about a pretty ambitious vision … pioneering a new paradigm of what well-being can be for all people, everywhere. For more information, visit www.liveparallel.com.

What You'll Own

SEO Strategy & Organic Growth

• Develop and execute Parallel's SEO strategy across all digital properties.
• Lead keyword strategy, technical SEO improvements, and on-page optimization.
• Partner with content and marketing teams to ensure all web content is optimized for search and discoverability.
• Monitor rankings, traffic trends, and search performance to identify growth opportunities.

Website & CMS Management

• Manage content and structure across Parallel's CMS platforms, ensuring accuracy, compliance, and brand consistency.
• Maintain landing pages, store pages, and promotional content across markets.
• Continuously optimize site navigation and page structure to improve the customer journey.

Ecommerce & Digital Merchandising

• Own digital merchandising strategy across ecommerce platforms including Dutchie and online ordering systems.
• Align product placement, category organization, and featured promotions with retail priorities.
• Support new product launches and seasonal campaigns through strategic digital merchandising.
• Ensure digital storefronts accurately reflect store assortment and promotions.

Performance & Optimization

• Track and analyze digital performance including traffic, search rankings, and ecommerce engagement.
• Identify opportunities to improve conversion, product discovery, and digital customer experience.
• Provide actionable insights to marketing and retail teams to support revenue growth.

Cross-Market Collaboration

• Partner with Retail, Marketing, and Merchandising teams to support digital initiatives across Florida, Massachusetts, and Texas.
• Ensure consistency across markets while adapting for local promotions and product priorities.

What We're Looking For

• 4–7 years experience in digital marketing, ecommerce, or growth marketing roles.
• Proven experience owning SEO strategy and execution.
• Strong experience managing CMS platforms and website content.
• Experience with digital merchandising in ecommerce environments.
• Analytical mindset with experience using tools like Google Analytics, Search Console, and SEO platforms.
• Strong attention to detail with an ability to balance data-driven decisions and creative presentation.
• Experience in retail, ecommerce, or cannabis preferred.

What Success Looks Like

• Strong improvements in organic traffic and search visibility.
• A seamless digital storefront aligned with retail promotions and product launches.
• High-performing landing pages and digital campaigns that support revenue growth.
• A best-in-class digital customer experience across Parallel markets.

EXPERIENCE AND SKILLS YOU'LL BRING

Required

• Age 21 or over (Industry Requirement)
• High School Diploma or equivalent (Industry Requirement)
• Valid Government-Issued Photo ID (Industry Requirement)

Education

• Minimum of a high school degree required; college degree in marketing or related field preferred

YOU WILL BE SUCCESSFUL IF YOU…

• Are self-motivated; micro-managing isn't fun for anyone
• Roll your sleeves up and do the work; strategy is important, but so is getting stuff done
• Can work fast and be flexible; our industry is always changing
• Play nice with others; we collaborate with each other a lot
• Think creatively; sometimes, the "traditional" solution isn't the best one

WHAT YOU GET

• Employee discount
• Consistent, reliable benefits; Full medical/vision/dental, 401k , access to company-sponsored well-being programs
• Balance and flexibility; paid time off, paid parental leave, flexible work arrangements
• Tuition Reimbursement Programs
• Pet Insurance