SEO Specialist

Job Overview

We are seeking a dynamic and detail-oriented SEO Specialist to join our digital marketing team. In this role, you will be at the forefront of enhancing our online presence by optimizing website content, improving search engine rankings, and driving organic traffic. Your expertise will help us reach a wider audience, increase engagement, and support our overall marketing goals. This paid position offers an exciting opportunity to leverage your SEO skills in a fast-paced, innovative environment dedicated to growth and success.

Responsibilities

• Conduct comprehensive keyword research to identify high-impact search terms aligned with our business objectives.
• Optimize website content, metadata, and HTML elements to improve visibility on search engines like Google and Bing.
• Implement and manage technical SEO strategies, including site architecture, URL structure, and schema markup to enhance crawlability and indexing.
• Utilize SEO tools such as Google Search Console, SEMrush, Ahrefs, and Moz to monitor performance and identify optimization opportunities.
• Collaborate with content creators and web developers to ensure SEO best practices are integrated into all digital assets.
• Build high-quality backlinks through effective link-building strategies while maintaining adherence to search engine guidelines.
• Analyze web analytics data using Google Analytics, Adobe Analytics, and other tools to measure campaign success and inform future strategies.
• Support conversion optimization efforts by analyzing user behavior and implementing improvements on landing pages and e-commerce platforms.
• Manage content management systems like WordPress and other platforms to update website content efficiently.
• Stay current with the latest SEO trends, algorithm updates, and industry best practices to keep our strategies ahead of the curve.

Skills

• Strong understanding of search engine algorithms and ranking factors across major engines.
• Proficiency in HTML, CSS, JavaScript, and metadata management for technical SEO enhancements.
• Experience with SEO tools such as Google Search Console, Google Analytics, Adobe Analytics, SEMrush, Ahrefs, or similar platforms.
• Knowledge of web analytics principles for data-driven decision-making.
• Familiarity with content management systems like WordPress or other CMS platforms.
• Expertise in keyword research techniques for both organic search and paid SEM campaigns.
• Ability to implement conversion optimization strategies to maximize ROI from organic traffic.
• Solid understanding of social media management as it relates to digital marketing efforts.
• Knowledge of e-commerce platforms and how SEO applies within online retail environments.
• Excellent communication skills for cross-team collaboration on content creation and technical improvements. Join us as an SEO Specialist and be part of a vibrant team dedicated to elevating our digital footprint! Your expertise will directly impact our growth trajectory while providing you with opportunities for professional development in a supportive environment focused on innovation and excellence.

Job Type: Full-time

Pay: $45,000.00 - $60,000.00 per year

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off

Work Location: In person